THE YOUTH REBELLION –AN ANTI-PINK AND BLUE PROTEST ROCKS HOUSE OF FRASER, OXFORD STREET
THE YOUTH REBELLION –AN ANTI-PINK AND BLUE PROTEST ROCKS HOUSE OF FRASER, OXFORD STREET
Rockabyebaby
“Stand out from the crowd? Yes please!
Why is the crowd all dressed the same anyway?”
- We’ve learnt to walk – let us stand on our own two feet!
- We’ve learnt to talk – let us have a voice!
Gone are the days when children were seen but not heard – an electric group of future trend-setters were seen protesting on Oxford Street, London, over the weekend. Why? Because they are fed up with being told to wear boring stereotypical clothes! Lucky for them, a new label has come to town.
Anti-stereotype brand, Rockabye-Baby, has a fresh approach to dressing kids and a motto to match – don’t give into mainstream cute. Owner and founder, Emma Parkes-McQueen, believes kids should be able to dress as individually as they think and is spearheading the campaign ‘down with cute; up with cool’. This bright and funky range of luxury cotton clothes for children up to the age of eight looks fantastic and is not designed with ‘three-year-old-Daisy-who-only-wears-pink’ or ‘six-year-old-Max-who-loves-dragons’ in mind. With a musical theme to boot, they are cool clothes that crush clichés.
Just as toy shops have started to listen to the public about the need to scrap the signage of gender-specific toys, Emma believes the same should be said for clothes. Why do we feel the need to even define the sex of our children? Is it because we’re offended if someone thinks our boy is a girl? Is it because we’re worried they will stand out from the crowd?
The history of clothing is an endless read – from a 1918 trade publication stating that pink (the stronger colour) was right for boys and blue (the delicate and dainty option) was the one to dress girls in; to shops publishing charts about which colours were appropriate for which sex; jumping to 1940 when the colours were switched; and then the 1960s seeing a unisex comeback…
This great new brand simply focuses on cool – that’s unisex cool; across the board cool; appealing to all cool. It’s more than a brand. It’s a statement and one that is fun to get behind (and into). With an ethos that makes refreshing sense and a quality that is unrivalled, what’s not to love about this fresh new label!?
Following a competition organised by The Great Retail Revival Foundation, Rockabye-Baby was chosen as one the UK’s hottest new retailers to showcase its clothes at House of Fraser’s POP at HOF – a pop-up at the flagship Oxford Street store. The winner secures a year’s concession online. Champagne Taittinger is partnering the event and customers who buy any POP at HOF brands get a free glass to celebrate.
-Ends-
Notes to editors:
Owner and founder of Rockabye-Baby, Emma Parkes-McQueen is available for interview.
For all media enquiries please contact:
siobhan@connorpr.com / Tel: 07966 177025
Following a competition organised by The Great Retail Revival Foundation, Rockabye-Baby was chosen as one the UK’s hottest new retailers to showcase its collection at House of Fraser’s POP at HOF – a pop-up at the flagship Oxford Street store. The winner secures a year’s concession online. Champagne Taittinger is partnering the event; customers who buy any POP at HOF product get a free glass of champagne.
About House of Fraser:
House of Fraser is a department store group with 59 enviable locations across the UK and Ireland plus one dot.com concept store. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 165 years. The company announced the sale to Nanjing Cenbest on 12 April 2014 marking the exciting beginning for the company under Chinese ownership. The Group has annual sales of £1.2bn and employs 6,800 House of Fraser staff and 13,000 concession staff through 4.5 million sqft of selling space. Customers can shop at House of Fraser from http://www.houseoffraser.co.uk. During 2013, the Group opened its first international franchise store in Abu Dhabi.
FaceBook: http://www.facebook.com/pages/rockabye-baby/133581963319701
Twitter: @RockabyeBabyLDN
@gr8retail #popathof @houseoffraser
Website: www.rockabye-baby.com
http://www.flickr.com/photos/rockabyebaby/
www.thegreatretailrevival.org/competition.html
Connor PR working with RockabyeBaby, Connor PR specialist in fashionPR