Connor PR is proud to announce its work with Tackle Prostate Cancer and its Cycle & Bike to the Moon campaign for 2019
CYCLE TO THE MOON, BIKE TO THE MOON, LET’S SAVE A DAD! Tackle Prostate Cancer launches 2019 campaign to help raise awareness of prostate cancer • Prostate Cancer Charity Aims to “tackle” Prostate Cancer Through Cycling • UK charity, Tackle Prostate Cancer encourages everyone across the country to get on their bikes and Cycle to the Moon to fight Prostate Cancer and #SaveADad Tackle Prostate Cancer, the voice of prostate cancer patients and their families in the UK, has launched their 2019 campaign ‘Cycle to the Moon, Save a Dad’ – a major fundraising initiative that will encourage people of all ages to get on their bicycles or motorbikes and raise awareness and money for the fight against prostate cancer. Cycle to the Moon, Save a Dad is a chance for members of the public to show their support through their cycling or motorcycle miles on the roads, in the gym, at home or on outdoor trails. The event is open to all ages regardless of ability. It is designed to be a fun, healthy activity raising funds on behalf of Tackle Prostate Cancer as well as encouraging the next generation to participate. It also aims to raise awareness and encourage men at risk of prostate cancer to get tests and earlier diagnosis. The campaign was first launched in 2018 and received an overwhelming response from the public. This year, Tackle are expanding on Cycle to the Moon and welcoming the motorcycle community to join the mission to “tackle” prostate cancer. Bike to the Moon will encourage motorcycle clubs across the UK to join us in our journey and help us reach our goal. In the night sky, the Moon can appear to be barely larger than a pound coin. In reality it is almost 250,000 miles away. Big things can be deceptively small like that. Imagine being diagnosed with cancer in a part of your body that is barely the size of a walnut. This is prostate cancer, the most common cancer in men. 47,000 men are diagnosed with prostate cancer each year and nearly 12,000 die from it – that’s one every 45 minutes. We need to reverse these statistics now. The campaign’s target is £250,000 – £1 for every mile between Earth and the Moon. Tackle Prostate Cancer is a patient-led charity addressing the real issues people face when they are diagnosed with prostate cancer and helping people to cope with their diagnosis and treatment. As a National Federation, Tackle has 90 support groups across the country, representing some 15,000 members. Roger Wotton chairman of Tackle Prostate Cancer says: “We know how devastating the diagnosis of prostate cancer can be. Raising awareness and funds through this campaign will hopefully see more men being tested earlier, and help accelerate a reduction in mortality figures. Prostate cancer doesn’t just affect the man diagnosed – it affects his whole family.” Prostate cancer is now a bigger killer than breast cancer, making prostate cancer the third biggest cancer killer in the UK. Every penny raised will make a difference, lives will be saved and more people will be aware of the need to be tested. The money will help the charity continue to meet its objectives of campaigning on behalf of patients and raising awareness in the community. It will also enable the ‘Save a Dad’ initiative to be followed through in secondary schools where the aim is to get a discussion on prostate cancer in the National Curriculum, just as breast cancer is included today. Working through secondary schools Tackle would like to make teenagers aware that prostate cancer will impact 1 in 8 of their dads. The charity hopes that by educating the next generation about the importance of men being tested earlier it can help “Save a Dad”. Cycle to the Moon ambassador, vocal coach and TV presenter David Grant, said: “Prostate cancer does not care who it affects or the devastation it causes to patients and their families. It’s a cause close to my heart as my cousin was diagnosed, so I want to urge you to make a difference and get on your bikes and clock up some miles. One man dying every 45 minutes is a startling figure and we all need to do what we can to reduce mortality figures. This is a chance for members of the public to fight this cancer. The event is open to all ages regardless of abilities; it is designed as a fun and healthy activity whilst at the same time raising funds for Tackle Prostate Cancer.” Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon, Barts Health NHS Trust, Chairman, Tackle Clinical Advisory Board said: “Prostate cancer is the most common cancer in men in the UK. Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk. The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved. Knowledge is power.” Lord Rose, Ambassador for Tackle Prostate Cancer said: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.” If you would like to get involved please go to: https://cycletothemoon.tackleprostate.org/ where you can download a fundraising pack full of great ideas and tips to get cycling, biking for the fight against prostate cancer. You can organise your own cycling or biking event by yourself, with your friends and family, outdoors or indoors and get people to sponsor you. There are two ways in which you can raise money through your event: 1. Set up a fundraising page on Virgin Money Giving. This is just like JustGiving but Virgin Money Giving is a not-for-profit organisation and only charge charities the minimum fees needed to cover their running costs. You can easily see who has sponsored you and your supporters are automatically thanked. But you can of course thank them personally as well if you want. You can also create a team page for your club on Virgin Money Giving where individual pages can be linked together. This will show how much your event as a whole, has raised. 2. Use a sponsorship form If you prefer to use a form that people can fill out to support you, then this is the one for you. If you need any help or advice, please call James on 0300 365 4080 or email saveadad@tackleprostate.org -Ends- Notes to editors Media information: For images, interviews or case studies, or if you have a story please contact Siobhan Connor at Connor PR siobhan@connorpr.com Tel 07966177025 For information on support groups, prostate cancer and testing days, visit www.tackleprostate.org. Join the conversation: Please use our #SaveADad on social media to show your support.#CycleToTheMoon or #BikeToTheMoon If you would like more details about this event, please visit the Cycle and Bike to the Moon website FB: www.facebook.com/tackleprostate/ Twitter: @tackleprostate Instagram: tackle_prostate_cancer About Tackle Tackle is the voice of prostate cancer patients and their families in the UK. As a National Federation, we only exist by virtue of our 90 support groups across the country, representing some 15,000 members. Supporting Patients, Raising Awareness and Campaigning on Issues. In the UK: • 1 man dies every 45 minutes from prostate cancer • 1 in 8 men will get prostate cancer in their lifetime and 1 in 4 African Caribbean men will get prostate cancer • 47,000 men are diagnosed with prostate cancer each year • Men are more at risk of prostate cancer if: o you are aged 50 or over o you’re an African Caribbean man over 45 o you have a family history of prostate cancer or breast cancer. Men with a greater risk of prostate cancer should consult their GP and explain that they are at higher risk and ask for a PSA test which are available FREE in the UK to men over 50
CONNOR PR WORKING WITH SHOOTING TIGER PICTURES ON THEIR LATEST FILM “WELCOME TO CURIOSITY” UK PREMIERE ARRIVES IN LONDON ON MONDAY 4th JUNE 2018
UK PREMIERE ARRIVES IN LONDON ON MONDAY 4th JUNE 2018
HEADING TO DVD & DIGITAL HD AND SELECTED UK CINEMAS FROM FRIDAY 8th JUNE
Prepare for palpitating, edge-of-your-seat suspense as Salt Film Releasing presents psychological thriller and British feature, Welcome To Curiosity, arriving in selected UK cinemas and heading to DVD and Digital HD across the UK and Ireland from Friday 8th June.
With a stellar ensemble cast, the British indie film was shot in Cornwall and set in the fictional English town of Curiosity. It stars Richard Blackwood (Eastenders, Outside Bet, The Guvnors), Stephen Marcus (Lock, Stock and Two Smoking Barrels), Amrita Acharia (Game of Thrones, The Good Karma Hospital), Cristian Solimeno (Rush, Love, Footballer’s Wives), Jack Ashton (Call the Midwife, Endeavour, Four Seasons) and Kacey Clarke (The Inbetweeners, Blood Orange).
Welcome To Curiosity explores four parallel storylines with the fates of five key characters unwittingly and sometimes fatally intertwined; a heist gone wrong, a serial killer on the rampage, a lunatic missing from the asylum, a vulnerable girl mixed up with a predatory man and a salesman with a vivid imagination. All with just one thing in common; an insatiable curiosity which may ultimately cost them their lives.
The story begins with the news that psychotic mass-murderer, Lee Hunting, has escaped from a psychatric unit. DS Binon is assigned to track the killer down and sets about a full scale man-hunt.
Arch-nemesis Fordy (Richard Blackwood) and Dexter (Cristian Solimeno) are commissioned by Dexter’s ex-father-in-law to carry out an armed robbery. Having pulled the heist off successfully, Fordy and his gang double-cross Dexter and a firefight ensues injuring Dexter’s right hand man, Al (Eke Chukwu). Dexter and Al escape with the £6 million haul and hide out on a rural farm, taking its owners Martine (Kacey Clarke) and her brother Thomas (Christopher Rithin) hostage. Events soon take a turn for the worse and the unlikely group go on the run as Dexter tries to flee the country.
Zoe (Amrita Acharia) is a young runaway who meets the dangerous and violent Sean (Jack Ashton) at a roadside cafe. The deadly duo embark upon a journey of lust and vengence with tragic consequences.
Elliott (Finn Corney) is young newspaper boy with an inquisitive mind. With the news of a serial killer on the loose in his rural village, Elliott becomes convinced the killer is local gardener, Stubbs (Brian Croucher) and sets out to investigate. But as the net closes in on the killer, will Elliott find out the truth and live to tell the tale?
Struggling beer salesman Tim (Gary Grant) is frustrated and disillusioned by life, which takes him on the road six days a week. He’s also deeply resentful of his boss. By chance, he picks up a hitchhiker who takes him on a wild and precarious journey through the seedier side of life. Events take a surreal and sinister turn for the worse and Tim soon realises his life is changed forever.
Directed by Ben Pickering (The Smoke), with screenplay by Darren Ripley (The Smoke, The Gatekeeper), Welcome To Curiosity is produced by Shooting Tiger Pictures and Taffy Boy Films. Cinematography is by Bruce Melhuish (The Glass Man, I Made This For You) with production design by Hannah Howell. Award-winning music composers, Luke Corradine and Stewart Dugdale are on board, producing a captivating original music score.
Director, Ben Pickering, said: “The film was originally written to be set in the rural United States but various reasons filming there was impractical for us. One of the challenges of bringing it to life on this side of the Atlantic was preserving that quirkiness. Rather than setting it in a town we all know, we created this fictional town of Curiosity where everything just isn’t quite right.”
“We considered shooting the film in Wales (where I grew up) and in secluded rural parts of Hertfordshire, even finding locations in both. And then one day while out with my kids, we stumbled across this vintage American diner called Mimi’s, parked up in an industrial estate near St Austell in Cornwall. It was so completely out of place, I took it as a sign.”
“So we moved the production down to Cornwall, using local cast and crew wherever we could and shipping in everything else. For a low-budget film seeking to punch above its weight, with aerial sequences and firefights, it was an enormous logistical challenge.”
Star, Richard Blackwood, who plays the villain Fordy, added: “We shot the movie before I started EastEnders and it’s coming out just after I’ve finished, which is great. As happens a lot with low-budget British movies, it can take a long time to hit the screens, there so much involved in making these things happen that people don’t see.”
“It’s the closest thing to Pulp Fiction because it’s an amalgamation of different stories intertwining.”
“My character Fordy is basically everyone’s nightmare. He’s borderline psychopathic and will take almost anyone out who gets in his way. But he does it with humour and a smile.”
Welcome To Curiosity hit the headlines in 2014 as the world’s first ever equity-based crowdfunded film through online investor platform, Seedrs.com. Many independently produced films have since gone on to use this equity-based model, which enables investors to own a stake in the film and its profits. Welcome To Curiosity was the first in the world to pioneer this route.
Before landing in the UK, Welcome To Curiosity will also be released in selected cinemas across North America on Friday 25 May. The UK premiere will take place in London’s Prince Charles Cinema in Leicester Square on Monday 4 June, attended by cast and crew who will participate in a Q&A following the screening.
-‐ENDS-‐
FILM INFO:
Running time: 94 mins approx.
BBFC Cert 15
Watch the trailer: http://www.vimeo.com/welcometocuriosity7
For more information, media interviews or images please contact:
Siobhan Connor at Connor PR on 07966 177025 or email siobhan@connorpr.com
Hayley Hamburg at Connor PR on 07799 714727 or email hayley@connorpr.com
Editors notes:
About Salt Film Releasing
Salt Film Releasing is an all rights UK distributor. Part of the Tiger Lane Group of companies (whose subsidiaries include Shooting Tiger Pictures and Taffy Boy Films), it was established in 2017 to fill a gap in the distribution market for low-budget (less than £500,000 budget) UK British films struggling to gain distribution. WELCOME TO CURIOSITY is Salt’s first UK release, hitting UK cinema screens, DVD shelves and VOD platforms in June 2018. It will be followed by 10-12 releases per year, drawn from the best of the 60% of British films made for under £500,000 each year but which struggle to secure distribution.
About Shooting Tiger Pictures
Shooting Tiger Pictures is a London-based film and television production company run by Welsh film producer-director Ben Pickering. It develops low-to-medium budget British films for the domestic and international market as well as television projects in collaboration with Taffy Boy Films and others. It also offers production services through its parent company Jericho Lane. Shooting Tiger’s first feature, WELCOME TO CURIOSITY, will be released in selected cinemas, on DVD and on VOD in the UK, US and Canada in June 2018.
About Taffy Boy Films
Taffy Boy Films is a Wales-based film and television production company. Headed by writer-director Darren Ripley (writer of UK features THE SMOKE and WELCOME TO CURIOSITY), it develops film and television projects often with a crime theme. Following the release of WELCOME TO CURIOSITY in June 2018 in the UK, US and Canada, it will shortly begin production of the comedy TAFF’S GOLD directed by Ripley and produced by Shooting Tiger Pictures’ Ben Pickering.
Welcome To Curiosity, Ben Pickering, Film, Connor PR, Connor PR and film PR, Connor PR and premiere PR, Richard Blackwood (Eastenders, Outside Bet, The Guvnors), Stephen Marcus (Lock, Stock and Two Smoking Barrels), Amrita Acharia (Game of Thrones, The Good Karma Hospital), Cristian Solimeno (Rush, Love, Footballer’s Wives), Jack Ashton (Call the Midwife, Endeavour, Four Seasons) and Kacey Clarke (The Inbetweeners, Blood Orange).
CONNOR PR PROUD TO BE WORKING WITH TACKLE PROSTATE CANCER AND LAUNCH THEIR INAUGURAL CAMPAIGN
TACKLE LAUNCHES INAUGURAL CAMPAIGN
‘CYCLE TO THE MOON’ TO HELP RAISE AWARNESS OF PROSTATE CANCER
Tackle Prostate Cancer, the voice of prostate cancer patients and their families in the UK, has announced their inaugural national cycling event ‘Cycle to the Moon, Save a Dad’ – a major fundraising initiative that will encourage people of all ages to get on their bikes and raise awareness and money for the fight against prostate cancer.
Cycle to the Moon is a chance for members of the public to show their support through their cycling miles either on the roads, in the gym, at home or on outdoor trails throughout the month of May 2018. The event is open to all ages regardless of ability. It is designed to be a fun, healthy activity raising funds on behalf of Tackle Prostate Cancer as well as encouraging the next generation to participate. It also aims to raise awareness and encourage men at risk of prostate cancer to get tests and earlier diagnosis. The campaign’s target is £250,000 – £1 for every mile between Earth and the Moon.
Roger Wotton chairman of Tackle Prostate Cancer says: “We know how devastating the diagnosis of prostate cancer can be. Raising awareness and funds through this campaign will hopefully see more men being tested earlier, and help accelerate a reduction in mortality figures. Prostate cancer doesn’t just affect the man diagnosed – it affects his whole family.”
Tackle Prostate Cancer is a patient-led charity addressing the real issues people face when they are diagnosed with prostate cancer, and helping people to cope with their diagnosis and treatment. As a National Federation, Tackle has 90 support groups across the country, representing some 15,000 members.
Cycle to the Moon ambassador, vocal coach and TV presenter David Grant, said:
“Prostate cancer does not care who it affects or the devastation it causes to patients and their families. It’s a cause close to my heart as my cousin was diagnosed, so I want to urge you to make a difference and get on your bikes and clock up some miles. One man dying every 45 minutes is a startling figure and we all need to do what we can to reduce mortality figures. This is a chance for members of the public to fight this cancer. The event is open to all ages regardless of abilities, it is designed as a fun and healthy activity whilst at the same time raising funds for Tackle Prostate Cancer.”
Prostate cancer is now a bigger killer than breast cancer. making prostate cancer the third biggest cancer killer in the UK. Every penny raised will make a difference, lives will be saved and more people will be aware of the need to be tested. The money will help the charity continue to meet its objectives of campaigning on behalf of patients and raising awareness in the community. It will also enable the ‘Save a Dad’ initiative to be followed through in secondary schools where the aim is to get a discussion on prostate cancer in the National Curriculum, just as breast cancer is included today. Working through secondary schools Tackle would like to make teenagers aware that prostate cancer will impact 1 in 8 of their dads. The charity hopes that by educating the next generation about the importance of men being tested earlier it can help “Save a Dad”.
Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon, Barts Health NHS Trust, Chairman, Tackle Clinical Advisory Board said: “Prostate cancer is the most common cancer in men in the UK. Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk. The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved. Knowledge is power.”
Lord Rose, Ambassador for Tackle Prostate Cancer said: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.”
If you would like to get involved please go to: http://cycletothemoon.tackleprostate.org/ where you can download a fundraising pack full of great ideas and tips to get cycling for the fight against prostate cancer.
Email: saveadad@tackleprostate.org
-Ends-
Notes to editors
Media information: For images, interviews or case studies, or if you have a story please contact Siobhan Connor at Connor PR siobhan@connorpr.com Tel 07966177025
For information on support groups, prostate cancer and testing days, visit www.tackleprostate.org.
Join the conversation: Please use our #SAVEADAD on social media to show your support.
FB: https://www.facebook.com/tackleprostate/
Twitter: @tackleprostate
Instagram: tackle_prostate_cancer
About Tackle
Tackle is the voice of prostate cancer patients and their families in the UK. As a National Federation, we only exist by virtue of our 90 support groups across the country, representing some 15,000 members. Effective communications is a challenge, not just in dealings with the media, but also in making sure our organisation stays in touch with its grass roots – patients!
So, how do we approach this challenge? Our overall strategy has three themes – Supporting Patients, Raising Awareness and Campaigning on Issues.
In the UK:
- 1 man dies every 45 minutes from prostate cancer
- 1 in 8 men will get prostate cancer in their lifetime and 1 in 4 black men will get prostate cancer at some point in their lives. Black men are more likely to get prostate cancer than other men.
- You are more at risk of prostate cancer if:
- you are aged 45 or over – and your risk increases as you get older
- your father or brother has had it.
- If you’re overweight or obese, you might have a higher risk of being diagnosed with prostate cancer that’s aggressive (more likely to spread) or advanced (spread outside the prostate).
- If you’re a black man over 45, speak to your GP about your risk of prostate cancer
TACKLE LAUNCHES INAUGURAL CAMPAIGN
‘CYCLE TO THE MOON’ TO HELP RAISE AWARNESS OF PROSTATE CANCER
Tackle Prostate Cancer, the voice of prostate cancer patients and their families in the UK, has announced their inaugural national cycling event ‘Cycle to the Moon, Save a Dad’ – a major fundraising initiative that will encourage people of all ages to get on their bikes and raise awareness and money for the fight against prostate cancer.
Cycle to the Moon is a chance for members of the public to show their support through their cycling miles either on the roads, in the gym, at home or on outdoor trails throughout the month of May 2018. The event is open to all ages regardless of ability. It is designed to be a fun, healthy activity raising funds on behalf of Tackle Prostate Cancer as well as encouraging the next generation to participate. It also aims to raise awareness and encourage men at risk of prostate cancer to get tests and earlier diagnosis. The campaign’s target is £250,000 – £1 for every mile between Earth and the Moon.
Roger Wotton chairman of Tackle Prostate Cancer says: “We know how devastating the diagnosis of prostate cancer can be. Raising awareness and funds through this campaign will hopefully see more men being tested earlier, and help accelerate a reduction in mortality figures. Prostate cancer doesn’t just affect the man diagnosed – it affects his whole family.”
Tackle Prostate Cancer is a patient-led charity addressing the real issues people face when they are diagnosed with prostate cancer, and helping people to cope with their diagnosis and treatment. As a National Federation, Tackle has 90 support groups across the country, representing some 15,000 members.
Cycle to the Moon ambassador, vocal coach and TV presenter David Grant, said:
“Prostate cancer does not care who it affects or the devastation it causes to patients and their families. It’s a cause close to my heart as my cousin was diagnosed, so I want to urge you to make a difference and get on your bikes and clock up some miles. One man dying every 45 minutes is a startling figure and we all need to do what we can to reduce mortality figures. This is a chance for members of the public to fight this cancer. The event is open to all ages regardless of abilities, it is designed as a fun and healthy activity whilst at the same time raising funds for Tackle Prostate Cancer.”
Prostate cancer is now a bigger killer than breast cancer. making prostate cancer the third biggest cancer killer in the UK. Every penny raised will make a difference, lives will be saved and more people will be aware of the need to be tested. The money will help the charity continue to meet its objectives of campaigning on behalf of patients and raising awareness in the community. It will also enable the ‘Save a Dad’ initiative to be followed through in secondary schools where the aim is to get a discussion on prostate cancer in the National Curriculum, just as breast cancer is included today. Working through secondary schools Tackle would like to make teenagers aware that prostate cancer will impact 1 in 8 of their dads. The charity hopes that by educating the next generation about the importance of men being tested earlier it can help “Save a Dad”.
Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon, Barts Health NHS Trust, Chairman, Tackle Clinical Advisory Board said: “Prostate cancer is the most common cancer in men in the UK. Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk. The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved. Knowledge is power.”
Lord Rose, Ambassador for Tackle Prostate Cancer said: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.”
If you would like to get involved please go to: http://cycletothemoon.tackleprostate.org/ where you can download a fundraising pack full of great ideas and tips to get cycling for the fight against prostate cancer.
Email: saveadad@tackleprostate.org
-Ends-
Notes to editors
Media information: For images, interviews or case studies, or if you have a story please contact Siobhan Connor at Connor PR siobhan@connorpr.com Tel 07966177025
For information on support groups, prostate cancer and testing days, visit www.tackleprostate.org.
Join the conversation: Please use our #SAVEADAD on social media to show your support.
FB: https://www.facebook.com/tackleprostate/
Twitter: @tackleprostate
Instagram: tackle_prostate_cancer
About Tackle
Tackle is the voice of prostate cancer patients and their families in the UK. As a National Federation, we only exist by virtue of our 90 support groups across the country, representing some 15,000 members. Effective communications is a challenge, not just in dealings with the media, but also in making sure our organisation stays in touch with its grass roots – patients!
So, how do we approach this challenge? Our overall strategy has three themes – Supporting Patients, Raising Awareness and Campaigning on Issues.
In the UK:
- 1 man dies every 45 minutes from prostate cancer
- 1 in 8 men will get prostate cancer in their lifetime and 1 in 4 black men will get prostate cancer at some point in their lives. Black men are more likely to get prostate cancer than other men.
- You are more at risk of prostate cancer if:
- you are aged 45 or over – and your risk increases as you get older
- your father or brother has had it.
- If you’re overweight or obese, you might have a higher risk of being diagnosed with prostate cancer that’s aggressive (more likely to spread) or advanced (spread outside the prostate).
- If you’re a black man over 45, speak to your GP about your risk of prostate cancer
TACKLE LAUNCHES INAUGURAL CAMPAIGN
‘CYCLE TO THE MOON’ TO HELP RAISE AWARNESS OF PROSTATE CANCER
Tackle Prostate Cancer, the voice of prostate cancer patients and their families in the UK, has announced their inaugural national cycling event ‘Cycle to the Moon, Save a Dad’ – a major fundraising initiative that will encourage people of all ages to get on their bikes and raise awareness and money for the fight against prostate cancer.
Cycle to the Moon is a chance for members of the public to show their support through their cycling miles either on the roads, in the gym, at home or on outdoor trails throughout the month of May 2018. The event is open to all ages regardless of ability. It is designed to be a fun, healthy activity raising funds on behalf of Tackle Prostate Cancer as well as encouraging the next generation to participate. It also aims to raise awareness and encourage men at risk of prostate cancer to get tests and earlier diagnosis. The campaign’s target is £250,000 – £1 for every mile between Earth and the Moon.
Roger Wotton chairman of Tackle Prostate Cancer says: “We know how devastating the diagnosis of prostate cancer can be. Raising awareness and funds through this campaign will hopefully see more men being tested earlier, and help accelerate a reduction in mortality figures. Prostate cancer doesn’t just affect the man diagnosed – it affects his whole family.”
Tackle Prostate Cancer is a patient-led charity addressing the real issues people face when they are diagnosed with prostate cancer, and helping people to cope with their diagnosis and treatment. As a National Federation, Tackle has 90 support groups across the country, representing some 15,000 members.
Cycle to the Moon ambassador, vocal coach and TV presenter David Grant, said:
“Prostate cancer does not care who it affects or the devastation it causes to patients and their families. It’s a cause close to my heart as my cousin was diagnosed, so I want to urge you to make a difference and get on your bikes and clock up some miles. One man dying every 45 minutes is a startling figure and we all need to do what we can to reduce mortality figures. This is a chance for members of the public to fight this cancer. The event is open to all ages regardless of abilities, it is designed as a fun and healthy activity whilst at the same time raising funds for Tackle Prostate Cancer.”
Prostate cancer is now a bigger killer than breast cancer. making prostate cancer the third biggest cancer killer in the UK. Every penny raised will make a difference, lives will be saved and more people will be aware of the need to be tested. The money will help the charity continue to meet its objectives of campaigning on behalf of patients and raising awareness in the community. It will also enable the ‘Save a Dad’ initiative to be followed through in secondary schools where the aim is to get a discussion on prostate cancer in the National Curriculum, just as breast cancer is included today. Working through secondary schools Tackle would like to make teenagers aware that prostate cancer will impact 1 in 8 of their dads. The charity hopes that by educating the next generation about the importance of men being tested earlier it can help “Save a Dad”.
Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon, Barts Health NHS Trust, Chairman, Tackle Clinical Advisory Board said: “Prostate cancer is the most common cancer in men in the UK. Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk. The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved. Knowledge is power.”
Lord Rose, Ambassador for Tackle Prostate Cancer said: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.”
If you would like to get involved please go to: http://cycletothemoon.tackleprostate.org/ where you can download a fundraising pack full of great ideas and tips to get cycling for the fight against prostate cancer.
Email: saveadad@tackleprostate.org
-Ends-
Notes to editors
Media information: For images, interviews or case studies, or if you have a story please contact Siobhan Connor at Connor PR siobhan@connorpr.com Tel 07966177025
For information on support groups, prostate cancer and testing days, visit www.tackleprostate.org.
Join the conversation: Please use our #SAVEADAD on social media to show your support.
FB: https://www.facebook.com/tackleprostate/
Twitter: @tackleprostate
Instagram: tackle_prostate_cancer
About Tackle
Tackle is the voice of prostate cancer patients and their families in the UK. As a National Federation, we only exist by virtue of our 90 support groups across the country, representing some 15,000 members. Effective communications is a challenge, not just in dealings with the media, but also in making sure our organisation stays in touch with its grass roots – patients!
So, how do we approach this challenge? Our overall strategy has three themes – Supporting Patients, Raising Awareness and Campaigning on Issues.
In the UK:
- 1 man dies every 45 minutes from prostate cancer
- 1 in 8 men will get prostate cancer in their lifetime and 1 in 4 black men will get prostate cancer at some point in their lives. Black men are more likely to get prostate cancer than other men.
- You are more at risk of prostate cancer if:
- you are aged 45 or over – and your risk increases as you get older
- your father or brother has had it.
- If you’re overweight or obese, you might have a higher risk of being diagnosed with prostate cancer that’s aggressive (more likely to spread) or advanced (spread outside the prostate).
- If you’re a black man over 45, speak to your GP about your risk of prostate cancer
TACKLE LAUNCHES INAUGURAL CAMPAIGN
‘CYCLE TO THE MOON’ TO HELP RAISE AWARNESS OF PROSTATE CANCER
Tackle Prostate Cancer, the voice of prostate cancer patients and their families in the UK, has announced their inaugural national cycling event ‘Cycle to the Moon, Save a Dad’ – a major fundraising initiative that will encourage people of all ages to get on their bikes and raise awareness and money for the fight against prostate cancer.
Cycle to the Moon is a chance for members of the public to show their support through their cycling miles either on the roads, in the gym, at home or on outdoor trails throughout the month of May 2018. The event is open to all ages regardless of ability. It is designed to be a fun, healthy activity raising funds on behalf of Tackle Prostate Cancer as well as encouraging the next generation to participate. It also aims to raise awareness and encourage men at risk of prostate cancer to get tests and earlier diagnosis. The campaign’s target is £250,000 – £1 for every mile between Earth and the Moon.
Roger Wotton chairman of Tackle Prostate Cancer says: “We know how devastating the diagnosis of prostate cancer can be. Raising awareness and funds through this campaign will hopefully see more men being tested earlier, and help accelerate a reduction in mortality figures. Prostate cancer doesn’t just affect the man diagnosed – it affects his whole family.”
Tackle Prostate Cancer is a patient-led charity addressing the real issues people face when they are diagnosed with prostate cancer, and helping people to cope with their diagnosis and treatment. As a National Federation, Tackle has 90 support groups across the country, representing some 15,000 members.
Cycle to the Moon ambassador, vocal coach and TV presenter David Grant, said:
“Prostate cancer does not care who it affects or the devastation it causes to patients and their families. It’s a cause close to my heart as my cousin was diagnosed, so I want to urge you to make a difference and get on your bikes and clock up some miles. One man dying every 45 minutes is a startling figure and we all need to do what we can to reduce mortality figures. This is a chance for members of the public to fight this cancer. The event is open to all ages regardless of abilities, it is designed as a fun and healthy activity whilst at the same time raising funds for Tackle Prostate Cancer.”
Prostate cancer is now a bigger killer than breast cancer. making prostate cancer the third biggest cancer killer in the UK. Every penny raised will make a difference, lives will be saved and more people will be aware of the need to be tested. The money will help the charity continue to meet its objectives of campaigning on behalf of patients and raising awareness in the community. It will also enable the ‘Save a Dad’ initiative to be followed through in secondary schools where the aim is to get a discussion on prostate cancer in the National Curriculum, just as breast cancer is included today. Working through secondary schools Tackle would like to make teenagers aware that prostate cancer will impact 1 in 8 of their dads. The charity hopes that by educating the next generation about the importance of men being tested earlier it can help “Save a Dad”.
Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon, Barts Health NHS Trust, Chairman, Tackle Clinical Advisory Board said: “Prostate cancer is the most common cancer in men in the UK. Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk. The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved. Knowledge is power.”
Lord Rose, Ambassador for Tackle Prostate Cancer said: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.”
If you would like to get involved please go to: http://cycletothemoon.tackleprostate.org/ where you can download a fundraising pack full of great ideas and tips to get cycling for the fight against prostate cancer.
Email: saveadad@tackleprostate.org
-Ends-
Notes to editors
Media information: For images, interviews or case studies, or if you have a story please contact Siobhan Connor at Connor PR siobhan@connorpr.com Tel 07966177025
For information on support groups, prostate cancer and testing days, visit www.tackleprostate.org.
Join the conversation: Please use our #SAVEADAD on social media to show your support.
FB: https://www.facebook.com/tackleprostate/
Twitter: @tackleprostate
Instagram: tackle_prostate_cancer
About Tackle
Tackle is the voice of prostate cancer patients and their families in the UK. As a National Federation, we only exist by virtue of our 90 support groups across the country, representing some 15,000 members. Effective communications is a challenge, not just in dealings with the media, but also in making sure our organisation stays in touch with its grass roots – patients!
So, how do we approach this challenge? Our overall strategy has three themes – Supporting Patients, Raising Awareness and Campaigning on Issues.
In the UK:
- 1 man dies every 45 minutes from prostate cancer
- 1 in 8 men will get prostate cancer in their lifetime and 1 in 4 black men will get prostate cancer at some point in their lives. Black men are more likely to get prostate cancer than other men.
- You are more at risk of prostate cancer if:
- you are aged 45 or over – and your risk increases as you get older
- your father or brother has had it.
- If you’re overweight or obese, you might have a higher risk of being diagnosed with prostate cancer that’s aggressive (more likely to spread) or advanced (spread outside the prostate).
- If you’re a black man over 45, speak to your GP about your risk of prostate cancer
TACKLE LAUNCHES INAUGURAL CAMPAIGN
‘CYCLE TO THE MOON’ TO HELP RAISE AWARNESS OF PROSTATE CANCER
Tackle Prostate Cancer, the voice of prostate cancer patients and their families in the UK, has announced their inaugural national cycling event ‘Cycle to the Moon, Save a Dad’ – a major fundraising initiative that will encourage people of all ages to get on their bikes and raise awareness and money for the fight against prostate cancer.
Cycle to the Moon is a chance for members of the public to show their support through their cycling miles either on the roads, in the gym, at home or on outdoor trails throughout the month of May 2018. The event is open to all ages regardless of ability. It is designed to be a fun, healthy activity raising funds on behalf of Tackle Prostate Cancer as well as encouraging the next generation to participate. It also aims to raise awareness and encourage men at risk of prostate cancer to get tests and earlier diagnosis. The campaign’s target is £250,000 – £1 for every mile between Earth and the Moon.
Roger Wotton chairman of Tackle Prostate Cancer says: “We know how devastating the diagnosis of prostate cancer can be. Raising awareness and funds through this campaign will hopefully see more men being tested earlier, and help accelerate a reduction in mortality figures. Prostate cancer doesn’t just affect the man diagnosed – it affects his whole family.”
Tackle Prostate Cancer is a patient-led charity addressing the real issues people face when they are diagnosed with prostate cancer, and helping people to cope with their diagnosis and treatment. As a National Federation, Tackle has 90 support groups across the country, representing some 15,000 members.
Cycle to the Moon ambassador, vocal coach and TV presenter David Grant, said:
“Prostate cancer does not care who it affects or the devastation it causes to patients and their families. It’s a cause close to my heart as my cousin was diagnosed, so I want to urge you to make a difference and get on your bikes and clock up some miles. One man dying every 45 minutes is a startling figure and we all need to do what we can to reduce mortality figures. This is a chance for members of the public to fight this cancer. The event is open to all ages regardless of abilities, it is designed as a fun and healthy activity whilst at the same time raising funds for Tackle Prostate Cancer.”
Prostate cancer is now a bigger killer than breast cancer. making prostate cancer the third biggest cancer killer in the UK. Every penny raised will make a difference, lives will be saved and more people will be aware of the need to be tested. The money will help the charity continue to meet its objectives of campaigning on behalf of patients and raising awareness in the community. It will also enable the ‘Save a Dad’ initiative to be followed through in secondary schools where the aim is to get a discussion on prostate cancer in the National Curriculum, just as breast cancer is included today. Working through secondary schools Tackle would like to make teenagers aware that prostate cancer will impact 1 in 8 of their dads. The charity hopes that by educating the next generation about the importance of men being tested earlier it can help “Save a Dad”.
Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon, Barts Health NHS Trust, Chairman, Tackle Clinical Advisory Board said: “Prostate cancer is the most common cancer in men in the UK. Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk. The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved. Knowledge is power.”
Lord Rose, Ambassador for Tackle Prostate Cancer said: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.”
If you would like to get involved please go to: http://cycletothemoon.tackleprostate.org/ where you can download a fundraising pack full of great ideas and tips to get cycling for the fight against prostate cancer.
Email: saveadad@tackleprostate.org
-Ends-
Notes to editors
Media information: For images, interviews or case studies, or if you have a story please contact Siobhan Connor at Connor PR siobhan@connorpr.com Tel 07966177025
For information on support groups, prostate cancer and testing days, visit www.tackleprostate.org.
Join the conversation: Please use our #SAVEADAD on social media to show your support.
FB: https://www.facebook.com/tackleprostate/
Twitter: @tackleprostate
Instagram: tackle_prostate_cancer
About Tackle
Tackle is the voice of prostate cancer patients and their families in the UK. As a National Federation, we only exist by virtue of our 90 support groups across the country, representing some 15,000 members. Effective communications is a challenge, not just in dealings with the media, but also in making sure our organisation stays in touch with its grass roots – patients!
So, how do we approach this challenge? Our overall strategy has three themes – Supporting Patients, Raising Awareness and Campaigning on Issues.
In the UK:
- 1 man dies every 45 minutes from prostate cancer
- 1 in 8 men will get prostate cancer in their lifetime and 1 in 4 black men will get prostate cancer at some point in their lives. Black men are more likely to get prostate cancer than other men.
- You are more at risk of prostate cancer if:
- you are aged 45 or over – and your risk increases as you get older
- your father or brother has had it.
- If you’re overweight or obese, you might have a higher risk of being diagnosed with prostate cancer that’s aggressive (more likely to spread) or advanced (spread outside the prostate).
- If you’re a black man over 45, speak to your GP about your risk of prostate cancer
TACKLE LAUNCHES INAUGURAL CAMPAIGN
‘CYCLE TO THE MOON’ TO HELP RAISE AWARNESS OF PROSTATE CANCER
Tackle Prostate Cancer, the voice of prostate cancer patients and their families in the UK, has announced their inaugural national cycling event ‘Cycle to the Moon, Save a Dad’ – a major fundraising initiative that will encourage people of all ages to get on their bikes and raise awareness and money for the fight against prostate cancer.
Cycle to the Moon is a chance for members of the public to show their support through their cycling miles either on the roads, in the gym, at home or on outdoor trails throughout the month of May 2018. The event is open to all ages regardless of ability. It is designed to be a fun, healthy activity raising funds on behalf of Tackle Prostate Cancer as well as encouraging the next generation to participate. It also aims to raise awareness and encourage men at risk of prostate cancer to get tests and earlier diagnosis. The campaign’s target is £250,000 – £1 for every mile between Earth and the Moon.
Roger Wotton chairman of Tackle Prostate Cancer says: “We know how devastating the diagnosis of prostate cancer can be. Raising awareness and funds through this campaign will hopefully see more men being tested earlier, and help accelerate a reduction in mortality figures. Prostate cancer doesn’t just affect the man diagnosed – it affects his whole family.”
Tackle Prostate Cancer is a patient-led charity addressing the real issues people face when they are diagnosed with prostate cancer, and helping people to cope with their diagnosis and treatment. As a National Federation, Tackle has 90 support groups across the country, representing some 15,000 members.
Cycle to the Moon ambassador, vocal coach and TV presenter David Grant, said:
“Prostate cancer does not care who it affects or the devastation it causes to patients and their families. It’s a cause close to my heart as my cousin was diagnosed, so I want to urge you to make a difference and get on your bikes and clock up some miles. One man dying every 45 minutes is a startling figure and we all need to do what we can to reduce mortality figures. This is a chance for members of the public to fight this cancer. The event is open to all ages regardless of abilities, it is designed as a fun and healthy activity whilst at the same time raising funds for Tackle Prostate Cancer.”
Prostate cancer is now a bigger killer than breast cancer. making prostate cancer the third biggest cancer killer in the UK. Every penny raised will make a difference, lives will be saved and more people will be aware of the need to be tested. The money will help the charity continue to meet its objectives of campaigning on behalf of patients and raising awareness in the community. It will also enable the ‘Save a Dad’ initiative to be followed through in secondary schools where the aim is to get a discussion on prostate cancer in the National Curriculum, just as breast cancer is included today. Working through secondary schools Tackle would like to make teenagers aware that prostate cancer will impact 1 in 8 of their dads. The charity hopes that by educating the next generation about the importance of men being tested earlier it can help “Save a Dad”.
Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon, Barts Health NHS Trust, Chairman, Tackle Clinical Advisory Board said: “Prostate cancer is the most common cancer in men in the UK. Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk. The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved. Knowledge is power.”
Lord Rose, Ambassador for Tackle Prostate Cancer said: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.”
If you would like to get involved please go to: http://cycletothemoon.tackleprostate.org/ where you can download a fundraising pack full of great ideas and tips to get cycling for the fight against prostate cancer.
Email: saveadad@tackleprostate.org
-Ends-
Notes to editors
Media information: For images, interviews or case studies, or if you have a story please contact Siobhan Connor at Connor PR siobhan@connorpr.com Tel 07966177025
For information on support groups, prostate cancer and testing days, visit www.tackleprostate.org.
Join the conversation: Please use our #SAVEADAD on social media to show your support.
FB: https://www.facebook.com/tackleprostate/
Twitter: @tackleprostate
Instagram: tackle_prostate_cancer
About Tackle
Tackle is the voice of prostate cancer patients and their families in the UK. As a National Federation, we only exist by virtue of our 90 support groups across the country, representing some 15,000 members. Effective communications is a challenge, not just in dealings with the media, but also in making sure our organisation stays in touch with its grass roots – patients!
So, how do we approach this challenge? Our overall strategy has three themes – Supporting Patients, Raising Awareness and Campaigning on Issues.
In the UK:
- 1 man dies every 45 minutes from prostate cancer
- 1 in 8 men will get prostate cancer in their lifetime and 1 in 4 black men will get prostate cancer at some point in their lives. Black men are more likely to get prostate cancer than other men.
- You are more at risk of prostate cancer if:
- you are aged 45 or over – and your risk increases as you get older
- your father or brother has had it.
- If you’re overweight or obese, you might have a higher risk of being diagnosed with prostate cancer that’s aggressive (more likely to spread) or advanced (spread outside the prostate).
- If you’re a black man over 45, speak to your GP about your risk of prostate cancer
#Prostate Cancer #Cycle to the Moon #PSA #1 in 8 men will get prostate cancer #Siobhan Connor #Connor PR charity PR #Siobhan Connor Charity PR
HORIZON – MY AMAZING BRAIN: RICHARD’S WAR, BBC2
HORIZON – MY AMAZING BRAIN: RICHARD’S WAR
MONDAY 5TH FEBRUARY 9PM, BBC2
Horizon follows the story of Richard Gray and his remarkable recovery from a life changing catastrophic stroke. The film shows – in extraordinary detail – the rarely seen journey back to recovery. Recorded by his documentary filmmaker wife Fiona over four years ‘Richard’s War’ shows, in uncompromising detail, the hard work of recovery.
Initially bed bound and unable to do anything, including speak the initial outlook was bleak, yet occasionally small glimmers of hope emerged. Armed always with her camera Fiona captures the moment Richard moves his fingers for the first time, and then over months she documents his struggle to relearn how to walk again.
The story also features poignant footage delivered in a series of flashbacks – in which we see and hear Richard at his professional best. He was a peacekeeper with the United Nations, immersed in the brutal war in Sarajevo, Bosnia.
We also hear from the surgeons and clinicians who were integral to Richard’s remarkable recovery, from describing life-saving surgery, high-risk reconstructive surgery, to intensive rehabilitation programmes that push the former soldier to his limits. As the film starts Fiona asks “will Richard, my Richard still be there?” By the end the answer is clear.
Seasons Greetings from Connor PR
MEGHAN MARKLE’S ENGAGEMENT TO PRINCE HARRY SPARKS SURGE IN SUITORS CREATING & DESIGNING MARKLE-INSPIRED DIAMOND RINGS
MEGHAN MARKLE’S ENGAGEMENT TO PRINCE HARRY SPARKS SURGE IN SUITORS CREATING & DESIGNING MARKLE-INSPIRED DIAMOND RINGS
LONDON-BASED DIAMOND BRAND, VASHI, WHICH ENABLES CUSTOMERS TO DESIGN AND MAKE THEIR OWN DIAMOND JEWELLERY, NOW “INUNDATED WITH DESIGN COMMISSIONS FOR MARKLE SPARKLE”
PEAK MARRIAGE PROPOSAL SEASON, WHICH SPIKES ON CHRISTMAS EVE, GETS A ROYAL BOOST AT VASHI
*Three-stone white diamond design created by a customer this week at VASHI – inspired by Meghan Markle’s engagement ring
Founder and CEO, Vashi Dominguez, talks about the reactive demand for Markle-inspired diamond rings this Christmas and why creating it at VASHI means that you too can design and make your own ring for your loved one.
‘Prince Harry has long been seen as the ‘people’s prince’, his very human and humble qualities resonating with the public. His choice not to sit behind a big brand name in his choice of ring – but rather to design his own – echoes his character and true emotion.’ Vashi Dominguez, founder and CEO VASHI
Leading London-based diamond jeweller, VASHI, who opened their third store in Westfield London Luxury village last Friday, has been inundated with requests from eager suitors to design and create the most talked-about diamond ring of the decade. The Mayfair flagship, Grafton street and new Westfield store have had a stream of walk in appointments seeking out the brand to hand make custom jewellery. Traditionally it’s the busiest time within the retail calendar, with marriage proposals spiking on Christmas Eve and Christmas Day. Demand for the three-stone white diamond ring with a vintage setting has soared with as many as one in four customers designing and making a Markle-inspired design.
Unlike conventional jewellery brands, who offer formulaic designs, VASHI’s signature interactive experience allows customers to make or design their own diamond jewellery and take part in making it. VASHI’s Mayfair flagship store has an in-store diamond laboratory and customers are invited to get hands on analysing diamonds under the microscope and making their perfect ring with the in-store craftsmen.
From couples shopping together, to would-be suitors shopping on behalf of their beloved, customers have been looking to take the design inspiration from Meghan Markle’s ring and add their own design elements to create something truly unique. And, with pricing as clear as their exceptional and hand selected diamonds, VASHI offers the same comparable quality as Bond Street but at price levels substantially below Bond Street and even High street pricing. Meaning a Meghan Markle inspired diamond ring is accessible for all.
VASHI have launched the Lovestrike collection to give everyone the opportunity to customize their jewellery. The collection of rings, earrings and pendants in both pave diamonds and smooth are all to be customized and made by you. You don’t buy a Lovestrike piece off the shelf, you create it yourself. Customers choose from a tray of sparkling melee diamonds which ones twinkle the brightest and picks the final three diamonds to complete their piece. Alongside the instore Alchemist, you can even set the stones yourself if you wish. The VASHI customer is inspired and encourage to push their boundaries and show off their personality through their customization.
“At VASHI, we are all about helping you put your own heart into making the dream ring for the one you love. Whilst many customers have been directly inspired by the beauty of Meghan’s engagement ring, we’ve also seen some beautiful bespoke variations.
I am delighted by the happy news of this young couple. It resonates with me that Harry chose to design and make his own ring. It’s a truly personal ring – a hand written love note – from him to Meghan incorporating diamonds from his mother’s jewellery.
The ring is a beautiful – and highly personal take on a classic setting. The side stones nod to the vintage settings which are becoming more and more popular. Though we’ve only seen brief images of the central diamond, it looks like a magnificent stone.
In my twenty years within the diamond industry I’ve seen this progression away from buying off the shop floor to customers designing and making rings themselves. People want to put a little bit of themselves in to the ring the give. ‘I love you, I made this for you’ will always win over ‘I love you, I bought this for you’ because you have invested heart and soul into creating your own unique and very intimate symbol of your love.
I created the Mayfair flagship VASHI store on this principle where by customers design and make jewellery alongside VASHI craftsman on the shop floor within our state of the art workshop.”
Vashi Dominguez, founder and CEO VASH www.vashi.com
VASHI expands to second retail outlet in London’s busiest shopping centre; Westfield London, bringing its signature interactive experience to the heart of the Luxury Village to stand alongside the world’s leading brands.
The expansive VASHI store reflects the brands ethos of transparency and welcomes customers at every corner. Set across 1,700 square feet, timber and stainless-steal edged kimberlite surfaces (the rock that is the birthplace of diamonds) reflect the brilliance of the diamonds on show.
VASHI jewellery centers around the customer. It is they who create it, be that from the design through to assembly or though the initial choosing the diamond(s). The process is collaborative between customer and VASHI craftsman and the result is always a truly unique ring ‘made by you’. As founder and CEO Vashi Dominguez notes: “ ‘I love you, I made this for you’ will always win over ‘I love you, I bought this for you’ because you have invested heart and soul into creating your own unique and very intimate symbol of your love”. Be that the love of an engagement or a parent to child or best friends, the choice from earrings and pendants through to engagement and wedding rings encapsulates every kind of loving emotion.
Two private consultation rooms circle the central diamond bar where diamonds are openly on display to twinkle and play with the light. The heart of the store is the lab [workshop?] where the resident jewellery alchemists work throughout the day crafting the jewellery. As in all VASHI stores, customers are welcome to roll up their sleeves to create their personal item of jewellery or can watch the master jewellers at work. Traditional tools sit alongside cutting-edge state-of-the-art lasers and engraving tools all in the hands of VASHI master jewelers.
VASHI employs resident craftsmen with a combined 50 years of experience at the highest level of jewellery making. Over the launch of the Westfield store, VASHI jewelers will host a program of masterclasses to explain, uncover and curate the history and finesse of diamonds and diamond jewellery. Masterclasses are exclusive to VASHI Westfield London with a limit of just 6 people per session running 5 days per week from 8th until 22nd December.
Connor PR working with VASHI, Connor PR and luxury PR, Connor PR consumer PR
INAUGURAL VERVE CHARITY GALA BALL RAISES OVER £10,000 FOR MAKE-A-WISH FOUNDATION
INAUGURAL VERVE CHARITY GALA BALL RAISES OVER £10,000 FOR MAKE-A-WISH FOUNDATION
A TIME FOR DRIVEN PEOPLE TO GIVE BACK
- Female entrepreneur and cofounder of Verve Rally, Darshana Ubl raises over £10,000 for Make-A-Wish Foundation
- Tessy of Luxembourg supports the event based on female empowerment
- Darshana believes in the principles of hard work, commitment to a cause and making the world a better place by giving back
Verve Rally, the luxurious adventure travel experience hosted their inaugural fundraising Gala Ball on 29th November at The Bloomsbury Ballroom in London, raising over £10,000 for Make-A-Wish Foundation, which grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions.
The Verve Gala Ball raises funds for established charities based in England and Wales. The Gala and Verve’s other charitable activities are the initiative of Darshana Ubl, the co-founder of Verve Rally. Darshana is a spokesperson for business on BBC News, an investor, and has been the driving force behind several businesses. She believes in the principles of hard work, commitment to a cause and making the world a better place.
Over 120 guests were treated to a champagne reception, a three-course meal, wine, fundraising and live entertainment by DJ Joshua, Monroe and Benjamin in a sumptuous and luxurious atmosphere. Guests included Tessy Antony of Luxembourg, Ververs (Verve Rally participants who are travel and car enthusiasts), along with some of UK’s leading business leaders, political heads, influencers and all-round cool people who enjoy a good work-life balance and giving back.
Channel 4 were also filming for a new TV programme about fashion designer Ian Stuart. The series will feature Darshana Ubl and her amazing wardrobe.
Darshana Ubl says of the event: “Memories are one thing that cannot be taken from us. It has been a pleasure to raise funds for Make A Wish foundation to help put a smile on the faces of terminally ill children”.
“ No effort towards others remains unrewarded” – Tessy of Luxembourg
Make-A-Wish Foundation grant terminally-ill children their One True Wish, providing hope for the future, strength to cope and resilience to fight their condition. They’re given quality time away from the daily realities of living with their condition and have the chance to make magical memories they can treasure forever – whatever their future may hold.
Natasha Dubash, Regional Fundraising Manager for Make-A-Wish Foundation, said:
“We are thrilled that Verve Rally have chosen to support Make-A-Wish through their Charity Gala this November. I am sure that the event will be a huge success, raising funds for Make-A-Wish and enabling us to help grant more magical wishes for children and young people living with life-threatening conditions. The funds raised from this event will go towards making more children’s magical wishes come true. We are so grateful for the support.”
-Ends-
Media Information:
For further press information regarding products and images please contact Siobhan Connor at Connor PR / 07966 177025 / Siobhan@connorpr.com
Join the conversation
#VerveCharity
#VerveRally
NOTES TO EDITORS
About Verve Rally’s fundraising
Darshana Ubl biography
Darshana Ubl is a serial entrepreneur who believes in blending her passion with work to create businesses that are aligned to one’s overall values and goals.
She is the co-founder of Verve Rally, which specialises in luxury adventure holidays with GT/Supercars and also a property development company.
She has been involved in fund raising for several charities including Cherie Blair Foundation, Princes Trust, PATT foundation and now Make A Wish. Darshana Ubl has a Masters Degree in Economics and is based in London.
and what they mean to children and young people and their families. We would ask that this approach is followed and that the term ‘life-threatening conditions’ is used in material for publication.
Connor PR and Verve Rally, Connor PR specialist in charity PR, Connor PR and Make-A-Wish Foundation
Farewell to the Godfather of Italian cooking #AntonioCarluccio who I had the pleasure of working with
Farewell to the Godfather of Italian cooking #AntonioCarluccio who I had the pleasure of working with on Comic Relief PR Campaigns and restaurant launches
SHROPSHIRE STAR.
Opening of Carluccios at Shrewsbury.
Antonio Carluccio speaks at the opening.
Connor PR, Antonio Carluccio, lifestyle PR, Consumer PR, Restaurant PR
VASHI OPENS DIAMOND CONCEPT STORE IN LONDON’S PICCADILLY
VASHI OPENS DIAMOND CONCEPT STORE IN LONDON’S PICCADILLY
“The Brave Make”
The Diamond Engagement Ring and Jewellery Made by You for The One
46 Piccadilly, London
The future of diamond jewellery shopping is unveiled this week, as leading retailer, VASHI, opens the doors to its eagerly anticipated concept store in Central London’s Piccadilly. Set across 1500 square feet and two floors, the disruptive new retail concept has turned the traditional jewellery retail model on its head by putting the customer centre-stage for the first ever deeply experiential proposition. Unlike existing diamond retailers, VASHI’s customers are encouraged to get truly hands-on creating their own rings and other jewellery with diamonds of exceptional brilliance and quality but at price levels substantially below equivalent Bond St and even High St pricing.
“By establishing our first concept store, we want to make you the heroes and heroines, the stars of the show, fully immersed in the incredible and hidden world of diamond jewellery, whether for the love of your life or for yourself – the whole experience is about you, not about us”, explains diamond expert Vashi Dominguez, Founder and CEO of the business established as an online retailer over 10 years ago.
“We are all about helping you to recreate the sort of raw, intense and pure emotion and overwhelming love that brought tears of joy to your parents’ eyes as you proudly presented your first love letter to them, drawn at school – a drawing that was of course treasured for life”.
The extent of the VASHI revolution is immediately clear. Its vibrant windows on Piccadilly showcase the magic and dramatic theatre of diamond craftspeople – the Alchemists – at work right alongside customers in a startlingly modern and disruptive store. The store design is unlike anything in the jewellery sector, with an incredibly engaging story line – even the door handle is crafted from exquisite kimberlite, the birthplace of diamonds deep within the Earth’s crust. Conventional practices are bravely debunked, with diamonds openly on display and accessible to customers instead of locked away behind glass. The atmosphere is disarmingly relaxed and friendly.
Vashi Diamonds, 46 Piccadilly, Mayfair, London W1J 25 September 2017
“We don’t really want to sell you what is on display – we always prefer you to handpick your own diamond, to play with them while you choose the one that appeals most to you, match this with your favourite setting – or even design it from scratch – and then put your own heart into making your ring, with us as your support crew”, commented Vashi Dominguez.
“Try doing that with existing retailers”, he added.
The VASHI Journey
A team of resident ‘Guardian Angels’1 and ‘Alchemists’2 are on hand to take you through the full sensory experience of “The Brave Make”3 . After honing in on a design and creating a digital mood-board, you get hands-on with dazzling three billion year-old diamonds, every one of which has been specifically selected for its exceptional brilliance by Vashi himself, until you find the perfect one for them.
Then it’s off into the amazing underworld of the VASHI diamond lab, where you sit right alongside your personal Alchemist at their bench as the Alchemist sets to work with state-of-the-art lasers, chemicals and flames to melt and form precious metal to encase your diamond. You are invited to roll up your sleeves and take part in the creation of your ring, polishing and setting your diamond yourself. Every step on your journey to creating this unique ring is captured as a personalised film to share on social, and as an impressive coffee table book to be shared with your loved ones.
Vashi Dominguez concluded: “I love you, I made this for you” will always win over “I love you, I bought this for you” because you have invested heart and soul into creating your own unique and very intimate symbol of your love”.
VASHI is located at 46 Piccadilly and is open 7 days a week.
Instagram @vashiuk
#THEBRAVEMAKE #THEONE #BETHEHERO #BETHEHEROINE #FEELTHELOVE #YELLHELLYES
Media information To arrange a visit to the concept store, or for more information, images, clips or interview requests please contact Connor PR:
Siobhan Connor +44 7966 177025 siobhan@connorpr.com
Hayley Hamburg + 447799 714727 hayley@connorpr.com
Editor’s Notes
About VASHI
Vashi is a leading diamond jewellery multi channel retailer. Based in London but selling worldwide as Vashi.com, the business has grown rapidly over the past 10 years by focussing on on-line customisation of jewellery with diamonds of exceptional brilliance but at accessible pricing. In 2017, Vashi has intensified its special fully-immersive approach to personalisation, opening a ground-breaking concept store at 46 Piccadilly in London, where customers get directly involved hands-on in creating their jewellery, from selecting their own diamond all the way through to setting the gem with the help of the resident Alchemists. Vashi also operates a popup store at 13 Grafton St, just off London’s Bond St.
1 About The Guardian Angels
The ultimate wingmen and wingwomen for the purchase experience. Vashi Guardian Angels are there to offer a guiding light to the customer, The Hero, taking them through the choices, akin to a personal shopper.
2 About The Alchemist
The Alchemist is the ultra-skilled magician behind the craft that is personalised jewellery – their excellence of craft can bring any idea to life, creating the ultimate expression of love.
3 About The Brave Make
The overarching marketing creative for VASHI focusses on a robust new brand identity: “The Brave Make” and “The One”. Each of these battle cries targets the notion that a gift into which you have invested real personal effort and thought will always trump a comparable gift bought off the shelf, whatever the price.
Connor PR expert in Luxury PR, Connor PR working with VASHI, Connor PR expert in lifestyle PR
Siobhan Connor of Connor PR Introduces her column in My Shrewsbury Magazine
