Connor PR international PR agency
It’s time to say down with cute and up with cool!
With such a fresh and welcomed approach to dressing kids, it’s no wonder Rockabye-Baby has been selected to showcase its clothes at House of Fraser’s POP at HOF – a pop-up at the flagship Oxford Street store. Following a competition organised by The Great Retail Revival Foundation, Rockabye-Baby was one of just ten small businesses selected from nearly 200 of the UK’s hottest new retailers in a sales event offering the winner a year’s concession at the store. Tattinger is sponsoring the event and people who buy any POP at HOF brands get a free glass of champagne!
Rockabye-Baby has a refreshing attitude and a motto to match – don’t give into mainstream cute. Owner and founder, Emma Parkes-McQueen, believes kids should be able to dress as individually as they think – scrap those stereotypes; crush those clichés. This bright and funky range of luxury cotton clothes for children up to the age of eight look fantastic, have a musical theme and are even packed in 10-inch record sleeves.
This great new brand has been given the chance to shout out to a wider audience – so whether the kids like a whiter shade of pale or a slightly purple haze, Rockabye-Baby has something to suit. Head to House of Fraser, Oxford Street, between Monday 12 May and Monday 26 May to get some of the latest fashion must-haves for kids.
Notes to editors:
Owner and founder of Rockabye-Baby Emma Parkes-McQueen is available for interview.
For all media enquiries please contact Siobhan@connorpr.com
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Following a competition organised by The Great Retail Revival Foundation, Rockabye-Baby was chosen as one the UK’s hottest new retailers to showcase its clothes at House of Fraser’s POP at HOF – a pop-up at the flagship Oxford Street store. The winner secures a year’s concession at the store. Tattinger is sponsoring the event and people who buy any POP at HOF brands get a free glass of champagne.
Twitter: : @RockabyeBabyLDN
@gr8retail #popathof @houseoffraser
KIDS Rock Out competition
Go into The House of Fraser Store on Oxford Street, London
Try on a Rockabye-Baby Item of Clothing
Show us your best Rock Moves and Rock Out
Take a pic, send it in to our FaceBook page in a private message with the little rockers name and email address https://www.facebook.com/RockabyebabyLDN
We will announce one winner on Sunday May 18th and another on Monday May 26th May
There will be two prizes2 x £100 vouchers each week.
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