FMCG
ITS OFFICIAL, BRIGHTON IS THE HAPPIEST CITY IN THE UK – HERE’S THE COVERAGE
News Generation for FMCG super seed client 9NINE
ITS OFFICIAL, BRIGHTON IS THE HAPPIEST CITY IN THE UK
ITS OFFICIAL, BRIGHTON IS THE HAPPIEST CITY IN THE UK
- Study reveals Oxford is the most satisfied city
- Edinburgh ranks bottom for happiest and satisfied, favouring the words anxious and depressed
- 33 is the a happiest age
- Survey reveals forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on us all
Its official, Brighton is the happiest city in the UK. In a nationwide survey into the satisfaction of the nation, Brighton and Hove came out as the Happiness Capital, with over a third of the city’s populace choosing the word ‘Happy’ to describe their lives.
At the other end of the scale, just 16 per cent of Edinburgh residents described their lives as ‘Happy’, favouring the words ‘Anxious’ and ‘Depressed’.
As for the city which has the highest level of general life satisfaction, it was Oxford, which came top with a score of 6.72 out of 10, while Edinburgh came bottom once again with an average of 5.89 out of 10. When asked to rate their life satisfaction on a scale of 1 to 10 the average Brit gave themselves a middling 6.37 out of 10.
Marketing Director Kerry Collinge, for 9NINE Super Seed brand, who commissioned the study, said: “Brighton residents have found themselves topping our happiest city chart. Maybe it’s the sea air and sunny weather that keeps them smiling!”
Just 1 in 10 Brits rated their life satisfaction at 9 or above (indicating excellent life satisfaction).
The study, which quizzed 3,000 Brits, also looked into the ways we boost our mood and found 3 in 5 look to bed for comfort in hard times, while over half lean on family for support.
43 per cent of those surveyed play their favourite music when they need to raise their spirits, and reading a book proved more popular for boosting our serotonin levels than sex.
Typical British weather is most likely to get us feeling down in the dumps, with 40 per cent claiming that inclement weather has a negative effect on their emotions.
Nearly half of the women polled in the study thought time to relax was important for their well-being, while 35 per cent of men preferred sex as a way to unwind.
When it comes to having a bad day, women are twice as likely as men to be brought down by living in a messy home, with 37 per cent claiming that untidiness has a negative effect on their mood compared to 18 per cent of men.
Most Brits believe that they will be at their happiest at the age of 33, and just over a third believe that their best years are now behind them.
An optimistic fifth think that they are currently having the time of their lives.
When asked to describe how often they feel in a positive mood, 58 per cent said that they are usually happy people, and only 6 per cent said they rarely or never feel happiness. A quarter of Brits describe themselves as anxious, and only 1 in 7 consider themselves a generally confident person.
Women are more likely to describe themselves as anxious, sensitive and loving, while men prefer to describe themselves as confident, happy and proud. Worryingly, 44 per cent of those polled believe that they have experienced a panic attack at one time or another in their lives, and 3 in 5 have suffered from anxiety.
In order to make their lives better, 1 in 6 would like to improve their physical fitness and 16 per cent would like to have more certain financial security.
Marketing Director, Kerry Collinge from 9NINE, who commissioned the study, continued: “Happiness is at the heart of our brand, our study has helped to show that when it comes to the secret of happiness the simple things in life are usually best. Forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on the faces of most.”
THE HAPPIEST CITIES IN THE UK:
- Brighton and Hove
- Leicester
- Portsmouth
- Newcastle
- Oxford
- Chelmsford
- Norwich
- Bristol
- London
- Cambridge
- Manchester
- Belfast
- Coventry
- Cardiff
- Birmingham
- York
- Plymouth
- Sheffield
- Leeds
- Glasgow
- Southampton
- Liverpool
- Edinburgh
BEST UK CITIES FOR LIFE SATISFACTION:
- Oxford
- Bristol
- Brighton and Hove
- Chelmsford
- Leeds
- Leicester
- Newcastle
- Southampton
- Manchester
- Portsmouth
- London
- Norwich
- Glasgow
- Cardiff
- Belfast
- Liverpool
- Coventry
- York
- Sheffield
- Plymouth
- Cambridge
- Birmingham
- Edinburgh
TOP TEN WAYS TO LIFT SPIRITS
- A good night’s rest 59.57%
- Spending time with family 53.40%
- Spending time with friends 46.97%
- Having downtime to relax 44.40%
- Listening to music 43.27%
- Regular exercise 39.87%
- Watch TV/A film 35.80%
- Reading a book 34.80%
- Doing your hobby 32.33%
- Eating your favourite meal 29.53%
TOP TEN THINGS TO PUT YOU IN A BAD MOOD
- Poor weather 40.10%
- Having no time to yourself 35.53%
- Sitting in traffic 32.27%
- A heavy workload 29.90%
- Coming home to a messy home 27.70%
- Checking the news 19.93%
- Checking your bank statement 19.07%
- Using public transport 13.33%
- A bad hair day 12.70%
- A bad outfit day 8.47%
We all experience cloud 9NINE feelings and being healthy has a lot do with it! All 9NINE products have natural benefits derived from the Super Seeds in each bar, and opting for the healthier choice no longer means sacrificing on taste. Choosing the right foods that make you feel good and enable you to stretch your adventure boundaries are part of what 9NINE stands for.
9NINE has spent a lot of time looking at the benefits of seeds, what they offer and how they can improve moods; for example, research shows that magnesium improves mindfulness which could in turn lead to an elevated mood. Key ingredients in 9NINE products include:
Magnesium – restores mindfulness with good energy
Fibre – boosts your body with good digestion
Copper – activates your immune system
Phosphorous – looks after your mental energy
Vitamin E – gets your skin glowing
Thiamin – gets the best energy out of your food
Potassium – gives your heart the love it deserves
Manganese – maintains strength through healthy bones
Calcium – keeps the balance with happy hormones
Zinc – gives a natural immune boost
Protein – an essential building block for a balanced life
Iron – keeps oxygen moving around the body
– ENDS –
Join in the conversation:
@9NINEBrand
https://www.facebook.com/9NINEBrand/
www. http://9ninebrand.com
Notes to editors:
For more further information and media interviews please
contact: Siobhan Connor at Connor PR on 07966 177025 or email:
siobhan@connorpr.com
About 9NINE
9NINE products are handmade in a craft bakery in the beautiful Vale of Llangollen in North Wales. Their unique blend of Super Seeds are a favourite for people leading healthy lifestyles and they have just unveiled some brand-new packaging, and several exciting new products including:
Super Seed Fusions which have been created for sprinkling and sharing and come in three fabulous street food flavours – Spanish Patatas Bravas, Argentinian Chimichurri and Indian Mango Kuchela.
Seed Bombes which come in packs of three pop-in-your-mouth-on-the-go convenient little bundles of Super Seeds mixed with double cocoa. They aim to drive value into the indulgent treats and confectionery category, and flavours include Coconut, Raspberry and Vanilla.
Since launching over 10 years ago, 9NINE Super Seed bars have rapidly grown to become the most widely distributed mixed seed bar in the UK. The 16-variety strong range is currently stocked at major retailers including Tesco, Waitrose, Sainsbury’s, ASDA, Morrisons, W.H Smith, E.H Booths, McColls and Holland & Barrett, as well as independent retailers nationwide. 9Brand Foods will be rolling out to a number of high street convenience retail chains throughout spring/summer 2017. 9Brand Foods is a subsidiary of Wholebake Ltd. Visit: http://9bar.com
Connor PR working with 9NINE Super seed bar, Connor PR expert in news generation, Connor PR expert in survey news generation, Connor PR expert in FMCG PR
SUPER SEED BRAND 9NINE CREATES AN ADULT PLAYGROUND IN LONDON
PLAY ON
When was the last time you really played?
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Play matters, whatever your age, so why don’t we do more of it as adults?
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Super Seed brand 9NINE is creating The Playground – a playground for adults – in London Fields from 29–30 July 2017
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One-hour slots allow people to play on giant swings, see-saws and other playground favourites
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The free event will raise awareness of how play evokes happiness and well-being
All work and no play makes for a dull, grey, drag of a day. Super Seed brand 9Nine understands that healthy eating is just one part of a happy well-rounded day, so in addition to their 9NINE bars, Seed Fusions and Seed Bombes, they decided to throw a playground for adults into the mix!
The Playground will be set up in London Fields on 29 and 30 July.
The concept of Play is nothing new – it has helped to form the society we live in today and provides anticipation, pleasure, imagination, social interaction, surprise, fun, liberty and laughter, and that’s just for starters. Playing is good for our mental health as well as our physical well-being, but we seem to stop buying into it once we reach adulthood.
We need to step back from the screens, get up from the chairs and remember why we loved that fun, silly, creative Play so much as a child. 9NINE Marketing Director, Kerry Collinge, says “Happiness is at the heart of our brand and while we feel we have nailed the nutritional side of things, we wanted to do something that gave physical presence to a topic that we believe needs more column inches. Play is in our DNA – we’re simply bringing the right tools to the table!”
On 29–30 July, 9Nine is taking over London Fields for their adult-only Playground experience. “We’re talking giant slides, jumbo swings and super-sized see-saws” says Collinge. In addition to the Playground itself, there will be DJs, refreshments and 9NINE snacks. She continues, “In a world where our actions are usually dictated by what we have to do, we wanted to provide a place where people could come and let go and feel happy and free without any stress or rules”. We never lose the capacity to Play, we shouldn’t let age be a barrier.
Once described as ‘The most interesting and innovative experimental psychologist in the world today’, Professor of Psychology, Richard Wiseman at the University of Hertfordshire says, “This is a great opportunity for adults to find their inner child! Research shows that being playful makes us happier, more open-minded, gets the creative juices flowing, helps us bond together and can even help those suffering from depression. Humans are hardwired to play, and this doesn’t stop in childhood. It’s great to see 9NINE championing lifelong playfulness; every adult could benefit from an afternoon in a giant playground!”
While the event is free, it will generate donations that will be given to Play England and Hackney Play, and invested into Hackney play initiatives.
9NINE
We all experience cloud 9NINE feelings and being healthy has a lot do with it! All 9NINE products have natural benefits derived from the Super Seeds in each bar, and opting for the healthier choice no longer means sacrificing on taste. Choosing the right foods that make you feel good and enable you to stretch your adventure boundaries are part of what 9NINE stands for.
9NINE has spent a lot of time looking at the benefits of seeds, what they offer and how they can improve moods; for example, research shows that magnesium improves mindfulness which could in turn lead to an elevated mood. Key ingredients in 9NINE products include:
Magnesium – restores mindfulness with good energy
Fibre – boosts your body with good digestion
Copper – activates your immune system
Phosphorous – looks after your mental energy
Vitamin E – gets your skin glowing
Thiamin – gets the best energy out of your food
Potassium – gives your heart the love it deserves
Manganese – maintains strength through healthy bones
Calcium – keeps the balance with happy hormones
Zinc – gives a natural immune boost
Protein – an essential building block for a balanced life
Iron – keeps oxygen moving around the body
“Being outdoors, active, socialising, having fun and playing… what’s not to love about the idea of an adult playground. Working with 9NINE, I know how they always put well-being at the forefront of their product development and I just love the idea of doing something out in the community that mirrors the way they think. It’s going to be a great event – see you there!”
9NINE Brand Ambassador, Professor Greg Whyte OBE
The 9NINE Playground *Age restriction for main playground entry (18+)
London Fields (West Side, London E8 3EU – opposite the entrance to the lido)
Friday: Press and VIP Day 4pm – 7pm Please email siobhan@connorpr.com if you wish to attend this
Saturday: 11am – 10pm
Sunday: 11am – 9pm
For more information visit: www. http://9ninebrand.com
You’re Never Too Old for a Playground
– ENDS –
Join in the conversation:
@9NINEBrand
#PlayOn #9NINE #9NINEFeeling
https://www.facebook.com/9NINEBrand/
Notes to editors:
For more information, media interviews and high res images please
contact: Siobhan Connor at Connor PR on 07966 177025 or email:
siobhan@connorpr.com
About 9NINE
9NINE products are handmade in a craft bakery in the beautiful Vale of Llangollen in North Wales. Their unique blend of Super Seeds are a favourite for people leading healthy lifestyles and they have just unveiled some brand-new packaging, and several exciting new products including:
Super Seed Fusions which have been created for sprinkling and sharing and come in three fabulous street food flavours – Spanish Patatas Bravas, Argentinian Chimichurri and Indian Mango Kuchela.
Seed Bombes which come in packs of three pop-in-your-mouth-on-the-go convenient little bundles of Super Seeds mixed with double cocoa. They aim to drive value into the indulgent treats and confectionery category, and flavours include Coconut, Raspberry and Vanilla.
Since launching over 10 years ago, 9NINE Super Seed bars have rapidly grown to become the most widely distributed mixed seed bar in the UK. The 16-variety strong range is currently stocked at major retailers including Tesco, Waitrose, Sainsbury’s, ASDA, Morrisons, W.H Smith, E.H Booths, McColls and Holland & Barrett, as well as independent retailers nationwide. 9Brand Foods will be rolling out to a number of high street convenience retail chains throughout spring/summer 2017. 9Brand Foods is a subsidiary of Wholebake Ltd. Visit: http://9bar.com
Play England
Play England’s vision is for England to be a country where everybody can fully enjoy their right to play throughout their childhood and teenage years, as set out in the UN Convention on the Rights of the Child Article 31 and the Charter for Children’s Play.
To achieve this vision, we aim to ensure that:
All children and young people have the freedom — time, space, permission and opportunity — to play throughout their childhood and teenage years. All residential neighbourhoods are child-friendly places where children and young people can regularly play outside; and everyone is aware of the importance of play — outdoors and indoors — as part of children and young people’s daily lives.
Hackney Play Association
Hackney Play Association is a local charity that aims to improve children and young people’s health, well-being and quality of life, through play.
Our vision is for Hackney to be a child-friendly borough, in which all children and young people have access to a range of high quality, inclusive play opportunities in their locality.
We believe that play is vital for children and young people’s health and wellbeing, particularly for children facing barriers due to poverty, disability, gender and race.
Connor PR working with Super Seed Brand 9NINE, Connor PR and adult playground in London, play
Super Seed brand 9NINE commissions three portraits made from the ingredients in their healthy snacks
The UK’s Top Seeds go Head to Head
Super Seed brand 9NINE commissions three portraits made from the ingredients in their healthy snacks
- As the UK votes for its new government on 8 June, 9NINE gives us their take on Theresa May, Jeremy Corbyn and Tim Farron
- Edible portraits made up of over 1 MILLION Super Seeds
- Three seeds with big ideas – who’ll get your vote?
Ahead of this week’s general election on 8 June, renowned food artist, Prudence Staite, has been commissioned by Super Seed brand 9NINE to create three portraits – of the Conservative, Labour and Lib Dem leaders – made purely out of the ingredients found in their healthy snacks. The portraits took 100 hours to complete and are made up of over 1,000,000 Super Seeds ranging from sunflower for Jeremy Corbyn’s beard, hemp for Theresa May’s hair, and linseed and Seed Bombes for Tim Farron’s smile, as well as chia, pumpkin and sesame, and a few cashews, pecans and peanuts thrown in to shake things up a bit. The portraits are sure to bring a new perspective to the familiar faces. ”
Prudence Staite says “It has been super fun to create the most spoken-about people at this time from Super Seeds. The range of colours and textures have been an interesting and versatile palette to work with, and I think I have been able to capture their personalities in an edible political gallery. It’s been really fun to make an edible political statement with ‘seeding’ the leading players in the run for leadership”.
The portraits are made up of 2.2kg sunflower seeds, 2.3kg chia seeds, 3.5kg hemp seeds, 2.6kg linseeds, 3kg sesame seeds, 2.6kg pumpkin seeds, 3 kg pecans, 2.5kg peanuts, 5kg cashews nuts.
Over 150 Seed Bombes – little bundles of Super Seeds mixed with double cocoa, launching exclusively in WHSmith in July – were used to create Theresa’s jacket, also Tim’s mouth detail was created with a dozen of them, and Jeremy’s background used 83.
Theresa’s hair has been styled with hemp seeds, with pumpkin and sunflower highlights and chia seed lowlights, her necklace was made with sunflower seeds and carob, and her lips were created with linseed.
Jeremy’s iconic furry beard has been created with sunflower seeds that perfectly match the colour; his jacket is styled from peanuts and cashews, and his shirt collar is made from hemp.
Tim’s infectious smile has been captured with linseed, carob and Seed Bombes, and his hair features pecans and linseed.
It’s not just 9NINE that have realised what a punch these players pack, Super Seeds are very much on trend as their slow-release energy helps with concentration and staying focused, unlike the peak and crash of their high-sugar counterparts.
Super Seeds are very much topping the pops and here are a few reasons why our leaders should embrace their unique qualities:
The All-Rounder
Chia means ‘strength’ and as far as fuel goes, it doesn’t get much better than this. Chia seeds are full of nutrients and come with very few calories. Chia is a real all-rounder; it is appealing to the masses and for good reason, it’s hard to beat!
Labour of Love
Flaxseed is full of good things and is often referred to as wonder food. You have to grind flaxseed before using it so it’s a real labour of love, but if you’re committed, it will pay off as you can add it to anything from morning porridge to homemade bread.
Seriously Versatile
Pumpkin seeds offer vitamins, minerals, antioxidants and essential acids with every handful – they are seriously versatile, there is no holding them back! They can be eaten raw or cooked, added to sweet or savoury, or simply roasted for a super on-the-go snack.
Top of Their Game
Sunflower seeds are crunchy and nutty and considered by many as top of their game – they are even said to bring a glow to tired skin! Filled with goodness that’s drawn straight from the sun, they become the star of the show in recipes such as sunflower seed pesto and homemade bread.
Marketing Director at 9NINE, Kerry Collinge, added:
“Working with Prudence we’ve been able to really have some fun with the ingredients we use in our products. Eating healthily is about so much more than simply what we digest, it provokes healthy attitudes and a happy mindset and we wanted to reflect that by having some fun with the product.”
Eating healthily is at the root of many political campaigns – from children’s school lunches and health concerns throughout the NHS, to pensioners and mental health. The seeds have been planted… which ones will reach the necessary heights!
– ENDS –
Join in the conversation on Twitter: The portraits are expected to encourage further nationwide debate ahead of the election, with hashtags:
@9NINEBrand
On Facebook:
https://www.facebook.com/9NINEBrand/
Notes to editors:
For more information, media interviews and high res images please
contact: Siobhan Connor at Connor PR on 07966 177025 or email:
siobhan@connorpr.com
About 9NINE
9NINE products are handmade in a craft bakery in the beautiful Vale of Llangollen in North Wales. Their unique blend of Super Seeds are a favourite for people leading healthy lifestyles and they have just unveiled some brand-new packaging, and several exciting new products including:
Super Seed Fusions which have been created for sprinkling and sharing and come in three fabulous street food flavours – Spanish Patatas Bravas, Argentinian Chimichurri and Indian Mango Kuchela.
Seed Bombes which come in packs of three pop-in-your-mouth-on-the-go convenient little bundles of Super Seeds mixed with double cocoa. They aim to drive value into the indulgent treats and confectionery category, and flavours include Coconut, Raspberry and Vanilla.
About 9Brand Foods
Since launching over 10 years ago, 9NINE Super Seed bars have rapidly grown to become the most widely distributed mixed seed bar in the UK. The 16-variety strong range is currently stocked at major retailers including Tesco, Waitrose, Sainsbury’s, ASDA, Morrisons, W.H Smith, E.H Booths, McColls and Holland & Barrett, as well as independent retailers nationwide. 9Brand Foods will be rolling out to a number of high street convenience retail chains throughout spring/summer 2017. 9Brand Foods is a subsidiary of Wholebake Ltd. Visit: http://9bar.com
Connor PR working with 9NINE Super Seed brand, Connor PR and food art, food artist Prudence Staite, Food art hits the papers, Election 2017