PLAY ON

When was the last time you really played?

• Play matters, whatever your age, so why don’t we do more of it as adults?

• Super Seed brand 9NINE is creating The Playground – a playground for adults – in London Fields from 29–30 July 2017

• One-hour slots allow people to play on giant swings, see-saws and other playground favourites

• The free event will raise awareness of how play evokes happiness and well-being

All work and no play makes for a dull, grey, drag of a day. Super Seed brand 9Nine understands that healthy eating is just one part of a happy well-rounded day, so in addition to their 9NINE bars, Seed Fusions and Seed Bombes, they decided to throw a playground for adults into the mix!

The Playground will be set up in London Fields on 29 and 30 July.

The concept of Play is nothing new – it has helped to form the society we live in today and provides anticipation, pleasure, imagination, social interaction, surprise, fun, liberty and laughter, and that’s just for starters. Playing is good for our mental health as well as our physical well-being, but we seem to stop buying into it once we reach adulthood.

We need to step back from the screens, get up from the chairs and remember why we loved that fun, silly, creative Play so much as a child. 9NINE Marketing Director, Kerry Collinge, says “Happiness is at the heart of our brand and while we feel we have nailed the nutritional side of things, we wanted to do something that gave physical presence to a topic that we believe needs more column inches. Play is in our DNA – we’re simply bringing the right tools to the table!”

On 29–30 July, 9Nine is taking over London Fields for their adult-only Playground experience. “We’re talking giant slides, jumbo swings and super-sized see-saws” says Collinge. In addition to the Playground itself, there will be DJs, refreshments and 9NINE snacks. She continues, “In a world where our actions are usually dictated by what we have to do, we wanted to provide a place where people could come and let go and feel happy and free without any stress or rules”. We never lose the capacity to Play, we shouldn’t let age be a barrier.

Once described as ‘The most interesting and innovative experimental psychologist in the world today’, Professor of Psychology, Richard Wiseman at the University of Hertfordshire says, “This is a great opportunity for adults to find their inner child! Research shows that being playful makes us happier, more open-minded, gets the creative juices flowing, helps us bond together and can even help those suffering from depression. Humans are hardwired to play, and this doesn’t stop in childhood. It’s great to see 9NINE championing lifelong playfulness; every adult could benefit from an afternoon in a giant playground!”

While the event is free, it will generate donations that will be given to Play England and Hackney Play, and invested into Hackney play initiatives.

9NINE

We all experience cloud 9NINE feelings and being healthy has a lot do with it! All 9NINE products have natural benefits derived from the Super Seeds in each bar, and opting for the healthier choice no longer means sacrificing on taste. Choosing the right foods that make you feel good and enable you to stretch your adventure boundaries are part of what 9NINE stands for.

9NINE has spent a lot of time looking at the benefits of seeds, what they offer and how they can improve moods; for example, research shows that magnesium improves mindfulness which could in turn lead to an elevated mood. Key ingredients in 9NINE products include:

Magnesium – restores mindfulness with good energy

Fibre – boosts your body with good digestion

Copper – activates your immune system

Phosphorous – looks after your mental energy

Vitamin E – gets your skin glowing

Thiamin – gets the best energy out of your food

Potassium – gives your heart the love it deserves

Manganese – maintains strength through healthy bones

Calcium – keeps the balance with happy hormones

Zinc – gives a natural immune boost

Protein – an essential building block for a balanced life

Iron – keeps oxygen moving around the body

“Being outdoors, active, socialising, having fun and playing… what’s not to love about the idea of an adult playground. Working with 9NINE, I know how they always put well-being at the forefront of their product development and I just love the idea of doing something out in the community that mirrors the way they think. It’s going to be a great event – see you there!”

9NINE Brand Ambassador, Professor Greg Whyte OBE

The 9NINE Playground *Age restriction for main playground entry (18+)

London Fields (West Side, London E8 3EU – opposite the entrance to the lido)

Friday: Press and VIP Day 4pm – 7pm Please email siobhan@connorpr.com if you wish to attend this

Saturday: 11am – 10pm

Sunday: 11am – 9pm

For more information visit: www. http://9ninebrand.com

You’re Never Too Old for a Playground

– ENDS –

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Notes to editors:

For more information, media interviews and high res images please

contact: Siobhan Connor at Connor PR on 07966 177025 or email:

siobhan@connorpr.com

About 9NINE

9NINE products are handmade in a craft bakery in the beautiful Vale of Llangollen in North Wales. Their unique blend of Super Seeds are a favourite for people leading healthy lifestyles and they have just unveiled some brand-new packaging, and several exciting new products including:

Super Seed Fusions which have been created for sprinkling and sharing and come in three fabulous street food flavours – Spanish Patatas Bravas, Argentinian Chimichurri and Indian Mango Kuchela.

Seed Bombes which come in packs of three pop-in-your-mouth-on-the-go convenient little bundles of Super Seeds mixed with double cocoa. They aim to drive value into the indulgent treats and confectionery category, and flavours include Coconut, Raspberry and Vanilla.

Since launching over 10 years ago, 9NINE Super Seed bars have rapidly grown to become the most widely distributed mixed seed bar in the UK. The 16-variety strong range is currently stocked at major retailers including Tesco, Waitrose, Sainsbury’s, ASDA, Morrisons, W.H Smith, E.H Booths, McColls and Holland & Barrett, as well as independent retailers nationwide. 9Brand Foods will be rolling out to a number of high street convenience retail chains throughout spring/summer 2017. 9Brand Foods is a subsidiary of Wholebake Ltd. Visit: http://9bar.com

Play England

Play England’s vision is for England to be a country where everybody can fully enjoy their right to play throughout their childhood and teenage years, as set out in the UN Convention on the Rights of the Child Article 31 and the Charter for Children’s Play.

To achieve this vision, we aim to ensure that:

All children and young people have the freedom — time, space, permission and opportunity — to play throughout their childhood and teenage years. All residential neighbourhoods are child-friendly places where children and young people can regularly play outside; and everyone is aware of the importance of play — outdoors and indoors — as part of children and young people’s daily lives.

Hackney Play Association

Hackney Play Association is a local charity that aims to improve children and young people’s health, well-being and quality of life, through play.

Our vision is for Hackney to be a child-friendly borough, in which all children and young people have access to a range of high quality, inclusive play opportunities in their locality.

We believe that play is vital for children and young people’s health and wellbeing, particularly for children facing barriers due to poverty, disability, gender and race.

Connor PR working with Super Seed Brand 9NINE, Connor PR and adult playground in London, play