Connor PR specialist in entertainment PR
Izzy Wizzy Let’s Get Baking Busy…Sooty, Sweep and Michelle Heaton battle it out in the kitchen for Sport Relief 2016
Izzy Wizzy Let’s Get Baking Busy…
Sooty, Sweep and Michelle Heaton battle it out in the kitchen for Sport Relief 2016
- The pie’s the limit for Michelle Heaton, but will Sooty’s cakes rise like a well-behaved soufflé or fall at the final curdle?
- Limited edition Orla Kiely apron for Sport Relief – perfect for those wanting to get messy in the kitchen
Roll up, Roll up, CITV’s Sooty and Sweep have collaborated with TV personality Michelle Heaton in the kitchen for a fun-packed photo shoot to raise some dough for Sport Relief.
The nation’s favourite bear has been ‘Izzy Wizzy’ baking cakes for a Sport Relief Bake Sale in a bid to inspire the nation to get their baking trays out and raise some money for Sport Relief. Meanwhile, Sweep has slipped on his boxing gloves to show his knockout support for Sport Relief.
Sooty and Sweep’s new look is thanks to designer Orla Kiely, who has created a limited edition apron for Sport Relief. The apron is presented each episode to the winner of ‘The Great Sport Relief Bake Off’ and is available to buy exclusively from Sport Relief official partners: brands-for-less homewareretailer, HomeSense, TK Maxx stores, tkmaxx.com and sportrelief.com. The apron retails at £12.99 with at least £5.25 going to Sport Relief.
The nation has been inspired to join in the Sport Relief fun and games and host their own bake sales to raise money to help transform people’s lives both across the UK and in the world’s poorest communities. So if you’re a fan, the apron is the perfect way to ‘rise to the occasion’, supporting a great cause whilst baking yourself proud in the kitchen.
Sooty’s right hand man, Richard Cadell told us Sooty had whispered in his ear that holding a bake sale is a piece of cake and he and Sweep had loads of fun with their new friend Michelle, even if she was a little bit messy in the kitchen!
Michelle Heaton said: “I urge everyone to put on a pinny, get baking and throw a showstopping bake sale for Sport Relief. Baking with Sooty & Sweep was the icing on the cake for me! By purchasing this apron from HomeSense and TK Maxx you can help to transform people’s lives both across the UK and in the world’s poorest communities.”
Since 2002, Sport Relief has raised over £262 million. The Sport Relief Games will take place between Friday 18th and Sunday 20th March, bringing the entire nation together to get active, raise cash and change lives.
The money raised from the apron will go towards helping people living incredibly tough lives. Half of the money raised by the public for Sport Relief is used to make a difference right here at home in the UK, with the other half used to make a difference in the world’s poorest communities.
Don’t miss out on your very own limited edition Orla Kiely apron from HomeSense, TK Maxx stores, tkmaxx.com, sportrelief.com and help raise money for Sport Relief 2016
Individual images are available on request
For further press information and interview requests please contact:
Siobhan Connor at Connor PR / 07966 177025 / Siobhan@connorpr.com
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Details and Prices:
All profits from the sale of the apron and the tea towels will be donated to Sport Relief to help transform the lives of some of the poorest and most disadvantaged people in the UK and around the world.
Apron £12.99 with at least £5.25 going to Sport Relief
ABOUT SPORT RELIEF
Sport Relief brings the entire nation together to get active, raise cash and change lives. Since 2002, Sport Relief has raised over £262 million. The money raised by the public is spent by Comic Relief to help people living incredibly tough lives, across the UK and the world’s poorest communities. It all leads up to the Sport Relief weekend and an unmissable night of TV on the BBC, broadcasting live from Queen Elizabeth Olympic Park.
Sport Relief 2016 will take place from Friday 18th to Sunday 20th March 2016. You can run, swim, cycle or even walk yourself proud at events across the country. There’s a distance for everyone in the Sainsbury’s Sport Relief Games, whether you’re sporty or not. Find out more at www.sportrelief.com.
Comic Relief is a UK charity, which aims to create a just world, free from poverty.
Since 1985, Comic Relief has raised over £1billion. That money has helped, and is helping, people living incredibly tough lives, both at home in the UK and across the world.
For information about Comic Relief and the work it carries out, please visit www.comicrelief.com
Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
HomeSense launched in the UK in April 2008 and has 39 stores in the UK. HomeSense operates a unique ‘off-price’ concept, which offers quality and branded homeware for less than the recommended retail price. These savings are passed on to customers through a combination of opportunistic buying, established relationships with manufacturers and simple, no-frills operation. HomeSense is part of TJX Europe, a subsidiary of TJX Companies, Inc. Find your nearest store and loads more information at www.homesense.com
About TK Maxx
TK Maxx and HomeSense are the official Sport Relief sponsors for the fifth campaign running and have raised £17.7 million since 2005 through sales, customer donations and staff fundraising. TK Maxx is a designer brands-for-less retailer implementing a unique ‘off-price’ concept which originated in the US. It sells designer and high street brands of womenswear, menswear, homeware, gifts and accessories at up to 60% less than the recommended retail price (RRP). TK Maxx launched in the UK in 1994 and now has over 250 stores nationwide. Opportunistic buying and a no-frills operation means TK Maxx can pass huge savings on to the customer. A typical store has over 50,000 items in stock and receives 10,000 new pieces, styles and colours a week, which means stock is consistently fresh. TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX Companies Inc. For more information see www.tkmaxx.com
The creative world of Orla Kiely was founded in 1995 to express visually, her love of pattern, colour, texture and rhythm, which as components all play and work together. Once hailed as the ‘queen of print,’ she is world renowned for her instinctive graphic discipline to simplify and stylise everyday motifs and forms. With clean, orderly repeat constructions and a boldness of scale, her work achieves strength with a very modern quality, while her love for all things mid century creates charming, uplifting and instantly recognisable prints.
From a small collection of accessories, commissioned exclusively by Harrods following her graduation from the Royal Academy of Art, the range has grown to include a complete ready-to-wear collection as well as homeware and stationery. Through key collaborations, Orla Kiely has launched a perfume, designed sold out shoe collections for Clarks – an ongoing partnership as well as publishing two books – ‘Pattern’ & ‘Home’ which celebrating both her prints and her love for interior design.
Globally, the brand is gaining momentum with key stockists in both fashion and home. Orla Kiely has a number of shops through the UK and has grown significantly with global reach in New York following the launch of her collaborations with Uniqlo and Target.
The Orla Kiely customer is creative, intelligent and stylish. She is not afraid to stand out and does it fashionably. The combination of luxurious fabric and attention to detail leads to a loyal following including Kate Middleton, Kirsten Dunst , Keira Knightley, Alexa Chung and Emma Watson.
She continues to work with fashion contemporaries, Leith Clark, Liz Goldwin and Venetia Scott.
Orla Kiely regularly presents at London Fashion Week and continues to surprise and impress, her presentations reaching cult status amongst fans and press alike.
The Sooty Show
The Sooty Show is the longest running children’s TV show in the world. The iconic yellow bear made his TV debut on the BBC in the 1950s and is currently enjoying a revival in the UK, with The Sooty Show airing daily on CITV and on ITV at weekends. Sooty, Sweep and Soo, with their current owner and presenter Richard Cadell, perform to sell-out audiences in their live tours and Sooty the Movie is set to go into production this year. www.thesootyshow.com
Publishing specialist Connor PR started working with Kay Rink, author of Managing MIL: You and your Mother-in-Law – for better, or for worse?
Essential reading for Daughters-in-Law, Peridot Press in October 2013
Here’s some of the press we achieved…still more to come out in January!
Independent online – lifestyle
December 23rd, talking about the stresses of Christmas
TV – The Daily Edition – Australia
BBC World Service
The Women’s Room Blog
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