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Connor PR and House of Fraser

It’s time to say down with cute and up with cool! Rockabye-Baby!

It’s time to say down with cute and up with cool!

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With such a fresh and welcomed approach to dressing kids, it’s no wonder Rockabye-Baby has been selected to showcase its clothes at House of Fraser’s POP at HOF – a pop-up at the flagship Oxford Street store. Following a competition organised by The Great Retail Revival Foundation, Rockabye-Baby was one of just ten small businesses selected from nearly 200 of the UK’s hottest new retailers in a sales event offering the winner a year’s concession at the store. Tattinger is sponsoring the event and people who buy any POP at HOF brands get a free glass of champagne!

 

Rockabye-Baby has a refreshing attitude and a motto to match – don’t give into mainstream cute. Owner and founder, Emma Parkes-McQueen, believes kids should be able to dress as individually as they think – scrap those stereotypes; crush those clichés. This bright and funky range of luxury cotton clothes for children up to the age of eight look fantastic, have a musical theme and are even packed in 10-inch record sleeves.

 

This great new brand has been given the chance to shout out to a wider audience – so whether the kids like a whiter shade of pale or a slightly purple haze, Rockabye-Baby has something to suit. Head to House of Fraser, Oxford Street, between Monday 12 May and Monday 26 May to get some of the latest fashion must-haves for kids.

 

 

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Notes to editors:

Owner and founder of Rockabye-Baby Emma Parkes-McQueen is available for interview.

For all media enquiries please contact Siobhan@connorpr.com

siobhan@connorpr.com     Tel 07966 177025

Following a competition organised by The Great Retail Revival Foundation, Rockabye-Baby was chosen as one the UK’s hottest new retailers to showcase its clothes at House of Fraser’s POP at HOF – a pop-up at the flagship Oxford Street store. The winner secures a year’s concession at the store. Tattinger is sponsoring the event and people who buy any POP at HOF brands get a free glass of champagne.

 

FaceBook: http://www.facebook.com/pages/rockabye-baby/133581963319701

Twitter: : @RockabyeBabyLDN

@gr8retail #popathof @houseoffraser

Website: www.rockabye-baby.com

http://www.flickr.com/photos/rockabyebaby/

www.thegreatretailrevival.org/competition.html

www.houseoffraser.co.uk

 

KIDS Rock Out competition

Go into The House of Fraser Store on Oxford Street, London

Try on a Rockabye-Baby Item of Clothing

Show us your best Rock Moves and Rock Out

Take a pic, send it in to our FaceBook page in a private message with the little rockers name and email address https://www.facebook.com/RockabyebabyLDN

We will announce one winner on Sunday May 18th and another on Monday May 26th May

There will be two prizes2 x £100 vouchers each week.

 

Connor PR expert in baby fashion PR, Connor PR expert in fashion PR, Connor PR working with popathof, Connor PR working with the great retail revival