ITS OFFICIAL, BRIGHTON IS THE HAPPIEST CITY IN THE UK
- Study reveals Oxford is the most satisfied city
- Edinburgh ranks bottom for happiest and satisfied, favouring the words anxious and depressed
- 33 is the a happiest age
- Survey reveals forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on us all
Its official, Brighton is the happiest city in the UK. In a nationwide survey into the satisfaction of the nation, Brighton and Hove came out as the Happiness Capital, with over a third of the city’s populace choosing the word ‘Happy’ to describe their lives.
At the other end of the scale, just 16 per cent of Edinburgh residents described their lives as ‘Happy’, favouring the words ‘Anxious’ and ‘Depressed’.
As for the city which has the highest level of general life satisfaction, it was Oxford, which came top with a score of 6.72 out of 10, while Edinburgh came bottom once again with an average of 5.89 out of 10. When asked to rate their life satisfaction on a scale of 1 to 10 the average Brit gave themselves a middling 6.37 out of 10.
Marketing Director Kerry Collinge, for 9NINE Super Seed brand, who commissioned the study, said: “Brighton residents have found themselves topping our happiest city chart. Maybe it’s the sea air and sunny weather that keeps them smiling!”
Just 1 in 10 Brits rated their life satisfaction at 9 or above (indicating excellent life satisfaction).
The study, which quizzed 3,000 Brits, also looked into the ways we boost our mood and found 3 in 5 look to bed for comfort in hard times, while over half lean on family for support.
43 per cent of those surveyed play their favourite music when they need to raise their spirits, and reading a book proved more popular for boosting our serotonin levels than sex.
Typical British weather is most likely to get us feeling down in the dumps, with 40 per cent claiming that inclement weather has a negative effect on their emotions.
Nearly half of the women polled in the study thought time to relax was important for their well-being, while 35 per cent of men preferred sex as a way to unwind.
When it comes to having a bad day, women are twice as likely as men to be brought down by living in a messy home, with 37 per cent claiming that untidiness has a negative effect on their mood compared to 18 per cent of men.
Most Brits believe that they will be at their happiest at the age of 33, and just over a third believe that their best years are now behind them.
An optimistic fifth think that they are currently having the time of their lives.
When asked to describe how often they feel in a positive mood, 58 per cent said that they are usually happy people, and only 6 per cent said they rarely or never feel happiness. A quarter of Brits describe themselves as anxious, and only 1 in 7 consider themselves a generally confident person.
Women are more likely to describe themselves as anxious, sensitive and loving, while men prefer to describe themselves as confident, happy and proud. Worryingly, 44 per cent of those polled believe that they have experienced a panic attack at one time or another in their lives, and 3 in 5 have suffered from anxiety.
In order to make their lives better, 1 in 6 would like to improve their physical fitness and 16 per cent would like to have more certain financial security.
Marketing Director, Kerry Collinge from 9NINE, who commissioned the study, continued: “Happiness is at the heart of our brand, our study has helped to show that when it comes to the secret of happiness the simple things in life are usually best. Forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on the faces of most.”
THE HAPPIEST CITIES IN THE UK:
- Brighton and Hove
BEST UK CITIES FOR LIFE SATISFACTION:
- Brighton and Hove
TOP TEN WAYS TO LIFT SPIRITS
- A good night’s rest 59.57%
- Spending time with family 53.40%
- Spending time with friends 46.97%
- Having downtime to relax 44.40%
- Listening to music 43.27%
- Regular exercise 39.87%
- Watch TV/A film 35.80%
- Reading a book 34.80%
- Doing your hobby 32.33%
- Eating your favourite meal 29.53%
TOP TEN THINGS TO PUT YOU IN A BAD MOOD
- Poor weather 40.10%
- Having no time to yourself 35.53%
- Sitting in traffic 32.27%
- A heavy workload 29.90%
- Coming home to a messy home 27.70%
- Checking the news 19.93%
- Checking your bank statement 19.07%
- Using public transport 13.33%
- A bad hair day 12.70%
- A bad outfit day 8.47%
We all experience cloud 9NINE feelings and being healthy has a lot do with it! All 9NINE products have natural benefits derived from the Super Seeds in each bar, and opting for the healthier choice no longer means sacrificing on taste. Choosing the right foods that make you feel good and enable you to stretch your adventure boundaries are part of what 9NINE stands for.
9NINE has spent a lot of time looking at the benefits of seeds, what they offer and how they can improve moods; for example, research shows that magnesium improves mindfulness which could in turn lead to an elevated mood. Key ingredients in 9NINE products include:
Magnesium – restores mindfulness with good energy
Fibre – boosts your body with good digestion
Copper – activates your immune system
Phosphorous – looks after your mental energy
Vitamin E – gets your skin glowing
Thiamin – gets the best energy out of your food
Potassium – gives your heart the love it deserves
Manganese – maintains strength through healthy bones
Calcium – keeps the balance with happy hormones
Zinc – gives a natural immune boost
Protein – an essential building block for a balanced life
Iron – keeps oxygen moving around the body
– ENDS –
Join in the conversation:
Notes to editors:
For more further information and media interviews please
contact: Siobhan Connor at Connor PR on 07966 177025 or email:
Connor PR working with 9NINE Super seed bar, Connor PR expert in news generation, Connor PR expert in survey news generation, Connor PR expert in FMCG PR
The Dog Rescuers Puppy Farm Special
Channel 5, 8pm
Tuesday 27th October 2015
In this special puppy focused episode of Dog Rescuers Alan Davies reveals how the RSPCA cracked one of Britain’s biggest puppy farm operations in Manchester, rescuing 87 puppies from harrowing conditions and eventually bringing the owners of the racket to successful convictions just one week ago. Operation Pagan lasted 5 years and we will see exclusive footage from the raid and talk to the Special Operations Officers who conducted the investigation, who explain how they managed to bring this barbaric business to an end.
We see incredible footage of the puppies being rescued and taken to be examined by [RSPCA?] vets and we also visit them now to see how their lives have been turned around by living in loving new homes.
The programme also features; information on how viewers can give a rescue puppy a loving home, brand new dog rescues; and a story from Somerset, where we meet three adorable Japanese Chin puppies who, at six weeks old, are enjoying their final days at the animal centre before getting rehomed.
And finally we meet Bruce and Rebel, two 18 month old Lurcher pups who are long term residents of Newbrook Animal Centre. They were saved from living in terrible conditions for days on end and we will do a “live” appeal to see if we can find them a new home. In their heart breaking story we’ll hear how they will have to be rehomed together as Bruce has a degenerative eye disease and will be blind within a year, so will need to rely on best mate Rebel to lead him around in the future.
Connor PR specialists in TV promotion, Connor PR specialists in Entertainment PR, Connor PR and The Dog Rescuers