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VASHI OPENS DIAMOND CONCEPT STORE IN LONDON’S PICCADILLY

 

VASHI OPENS DIAMOND CONCEPT STORE IN LONDON’S PICCADILLY

   

“The Brave Make”

The Diamond Engagement Ring and Jewellery Made by You for The One

46 Piccadilly, London

 

The future of diamond jewellery shopping is unveiled this week, as leading retailer, VASHI, opens the doors to its eagerly anticipated concept store in Central London’s Piccadilly. Set across 1500 square feet and two floors, the disruptive new retail concept has turned the traditional jewellery retail model on its head by putting the customer centre-stage for the first ever deeply experiential proposition. Unlike existing diamond retailers, VASHI’s customers are encouraged to get truly hands-on creating their own rings and other jewellery with diamonds of exceptional brilliance and quality but at price levels substantially below equivalent Bond St and even High St pricing.

 

“By establishing our first concept store, we want to make you the heroes and heroines, the stars of the show, fully immersed in the incredible and hidden world of diamond jewellery, whether for the love of your life or for yourself – the whole experience is about you, not about us”, explains diamond expert Vashi Dominguez, Founder and CEO of the business established as an online retailer over 10 years ago.

“We are all about helping you to recreate the sort of raw, intense and pure emotion and overwhelming love that brought tears of joy to your parents’ eyes as you proudly presented your first love letter to them, drawn at school – a drawing that was of course treasured for life”.

The extent of the VASHI revolution is immediately clear. Its vibrant windows on Piccadilly showcase the magic and dramatic theatre of diamond craftspeople – the Alchemists – at work right alongside customers in a startlingly modern and disruptive store. The store design is unlike anything in the jewellery sector, with an incredibly engaging story line – even the door handle is crafted from exquisite kimberlite, the birthplace of diamonds deep within the Earth’s crust. Conventional practices are bravely debunked, with diamonds openly on display and accessible to customers instead of locked away behind glass. The atmosphere is disarmingly relaxed and friendly.

 

Vashi Diamonds, 46 Piccadilly, Mayfair, London W1J 25 September 2017

“We don’t really want to sell you what is on display – we always prefer you to handpick your own diamond, to play with them while you choose the one that appeals most to you, match this with your favourite setting – or even design it from scratch – and then put your own heart into making your ring, with us as your support crew”, commented Vashi Dominguez.

“Try doing that with existing retailers”, he added.

 

The VASHI Journey

A team of resident ‘Guardian Angels’1 and ‘Alchemists’2 are on hand to take you through the full sensory experience of “The Brave Make”3 . After honing in on a design and creating a digital mood-board, you get hands-on with dazzling three billion year-old diamonds, every one of which has been specifically selected for its exceptional brilliance by Vashi himself, until you find the perfect one for them.

Then it’s off into the amazing underworld of the VASHI diamond lab, where you sit right alongside your personal Alchemist at their bench as the Alchemist sets to work with state-of-the-art lasers, chemicals and flames to melt and form precious metal to encase your diamond. You are invited to roll up your sleeves and take part in the creation of your ring, polishing and setting your diamond yourself. Every step on your journey to creating this unique ring is captured as a personalised film to share on social, and as an impressive coffee table book to be shared with your loved ones.

Vashi Dominguez concluded: “I love you, I made this for you” will always win over “I love you, I bought this for you” because you have invested heart and soul into creating your own unique and very intimate symbol of your love”.

VASHI is located at 46 Piccadilly and is open 7 days a week.

 

Vashi.com

Instagram @vashiuk

#THEBRAVEMAKE #THEONE #BETHEHERO #BETHEHEROINE #FEELTHELOVE #YELLHELLYES

 

Media information To arrange a visit to the concept store, or for more information, images, clips or interview requests please contact Connor PR:

Siobhan Connor +44 7966 177025 siobhan@connorpr.com

Hayley Hamburg + 447799 714727 hayley@connorpr.com

Editor’s Notes

About VASHI

 

Vashi is a leading diamond jewellery multi channel retailer. Based in London but selling worldwide as Vashi.com, the business has grown rapidly over the past 10 years by focussing on on-line customisation of jewellery with diamonds of exceptional brilliance but at accessible pricing. In 2017, Vashi has intensified its special fully-immersive approach to personalisation, opening a ground-breaking concept store at 46 Piccadilly in London, where customers get directly involved hands-on in creating their jewellery, from selecting their own diamond all the way through to setting the gem with the help of the resident Alchemists. Vashi also operates a popup store at 13 Grafton St, just off London’s Bond St. 

1 About The Guardian Angels

The ultimate wingmen and wingwomen for the purchase experience. Vashi Guardian Angels are there to offer a guiding light to the customer, The Hero, taking them through the choices, akin to a personal shopper.

 

2 About The Alchemist

The Alchemist is the ultra-skilled magician behind the craft that is personalised jewellery – their excellence of craft can bring any idea to life, creating the ultimate expression of love.

 

3 About The Brave Make

The overarching marketing creative for VASHI focusses on a robust new brand identity: “The Brave Make” and “The One”. Each of these battle cries targets the notion that a gift into which you have invested real personal effort and thought will always trump a comparable gift bought off the shelf, whatever the price.

 

 

Connor PR expert in Luxury PR, Connor PR working with VASHI, Connor PR expert in lifestyle PR

Connor PR working with Sport Relief and Elise Christie

SPORTS PERSONALITIES BAKE UP SOME FUN FOR SPORT RELIEF

Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores

 

Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores                       

 

Ten of Britain’s favourite sport stars have joined teams and swapped their boxing gloves for oven gloves in a fun-packed photo shoot for Sport Relief 2014.

For those wanting to ‘sport’ a new look in the kitchen, British pottery maker, Emma Bridgewater, has created two limited edition aprons for Sport Relief. One of the designs will be presented each night to the winner of ‘The Great Sport Relief Bake Off’ and both designs are available to buy exclusively from Sport Relief official partners – brands-for-less homeware retailer, HomeSense, and TK Maxx stores, TKmaxx.com and sportrelief.com for £12.99 with at least £6.50 going to Sport Relief.

Those championing the campaign are (pictured left to right): Olympic gymnast, Louis Smith MBE; World Champion boxer, Amir Khan; Team GB Olympic Judo athlete, Ashley McKenzie; Paralympic table tennis player, Will Bayley; Sky Sports News presenter, Kirsty Gallacher; Dan Whiston from TV’s Dancing on Ice; Olympic short track speed skater, Elise Christie; Boxer, Natasha Jonas; Wasps and England rugby player, James Haskell and Channel 4 racing presenter, Emma Spencer.

Since 2002, Sport Relief has raised over £195million. As one of the UK’s biggest fundraising events, Sport Relief brings the entire nation together to get active, raise cash and change lives. The money raised from apron sales will be used to help transform the lives of some of the poorest and most disadvantaged people – both on your doorstep in the UK and around the world. So join in the fun and games and be sure to grab a limited edition Emma Bridgewater apron before they’re all scone!

Sky Sports News Presenter, Kirsty Gallacher said: “By purchasing these great Sport Relief aprons you’ll be doing your bit to help raise millions of pounds to help people who need it most  – both on your doorstep in the UK and around the world. I urge everyone to join in the fun and games this Sport Relief. Let’s raise as much money as we possibly can for this great cause.”

Amir Khan added:Please shop till you drop and purchase these fabulous Sport Relief Aprons from HomeSense & TK Maxx stores. I hope the Emma Bridgewater aprons will carry the Sport Relief message into thousands of homes and help transform the lives of some of the poorest and most disadvantaged people. Together let’s make this the best Sport Relief year ever.”

Louis Smith said: “I’m urging everyone to get down to HomeSense and TK Maxx stores to purchase one of Emma Bridgewater’s Sport Relief aprons. The campaign has received overwhelming support from well-known sports personalities across the country and is perfectly placed to get the nation joining in the fun and games. I am extremely proud to be involved and hope with your help Sport Relief 2014 receives the support it deserves”.

Don’t miss out on your very own limited edition Emma Bridgewater apron and help raise money for Sport Relief 2014, from HomeSense, TK Maxx stores, TKMaxx.com and sportrelief.com

Connor PR and Sport Relief, Connor PR expert in charity PR, Connor PR working with Elise Christie, Connor PR working with Louis Smith

 

 

 

 

ENTERTAINMENT AND MEDIA SPECIALIST CONNOR PR WORKING WITH SPORT RELIEF

SPORTS PERSONALITIES BAKE UP SOME FUN FOR SPORT RELIEF

Emma Bridgewater has created two limited edition aprons for Sport Relief 2014 available from HomeSense and TK Maxx stores

very low res image for email

 Ten of Britain’s favourite sport stars have joined teams and swapped their boxing gloves for oven gloves in a fun-packed photo shoot for Sport Relief 2014.

 

For those wanting to ‘sport’ a new look in the kitchen, British pottery maker, Emma Bridgewater, has created two limited edition aprons for Sport Relief. One of the designs will be presented each night to the winner of ‘The Great Sport Relief Bake Off’ and both designs are available to buy exclusively from Sport Relief official partners – brands-for-less homeware retailer, HomeSense, and TK Maxx stores, TKmaxx.com and sportrelief.com for £12.99 with at least £6.50 going to Sport Relief.

 

Those championing the campaign are (pictured left to right): Olympic gymnast, Louis Smith MBE; World Champion boxer, Amir Khan; Team GB Olympic Judo athlete, Ashley McKenzie; Paralympic table tennis player, Will Bayley; Sky Sports News presenter, Kirsty Gallacher; Dan Whiston from TV’s Dancing on Ice; Olympic short track speed skater, Elise Christie; Boxer, Natasha Jonas; Wasps and England rugby player, James Haskell and Channel 4 racing presenter, Emma Spencer.

 

Since 2002, Sport Relief has raised over £195million. As one of the UK’s biggest fundraising events, Sport Relief brings the entire nation together to get active, raise cash and change lives. The money raised from apron sales will be used to help transform the lives of some of the poorest and most disadvantaged people – both on your doorstep in the UK and around the world. So join in the fun and games and be sure to grab a limited edition Emma Bridgewater apron before they’re all scone!

 

Sky Sports News Presenter, Kirsty Gallacher said: “By purchasing these great Sport Relief aprons you’ll be doing your bit to help raise millions of pounds to help people who need it most  – both on your doorstep in the UK and around the world. I urge everyone to join in the fun and games this Sport Relief. Let’s raise as much money as we possibly can for this great cause.”

 

Amir Khan added: “Please shop till you drop and purchase these fabulous Sport Relief Aprons from HomeSense & TK Maxx stores. I hope the Emma Bridgewater aprons will carry the Sport Relief message into thousands of homes and help transform the lives of some of the poorest and most disadvantaged people. Together let’s make this the best Sport Relief year ever.”

 

Louis Smith said: “I’m urging everyone to get down to HomeSense and TK Maxx stores to purchase one of Emma Bridgewater’s Sport Relief aprons. The campaign has received overwhelming support from well-known sports personalities across the country and is perfectly placed to get the nation joining in the fun and games. I am extremely proud to be involved and hope with your help Sport Relief 2014 receives the support it deserves”.

 

Don’t miss out on your very own limited edition Emma Bridgewater apron and help raise money for Sport Relief 2014, from HomeSense, TK Maxx stores, TKMaxx.com and sportrelief.com

 

Details and Prices:

£12.99 with at least £6.50 going to Sport Relief

Apron featured on ‘The Great Sport Relief Bake Off’

Entertainment specialist Connor PR working with Sport Relief, Connor PR working with Emma Bridgewater, Connor PR working with HomeSense, Connor PR working with TK Maxx

 

Connor PR working with Sarah Rozenthuler, author of Life-Changing Conversations

Glamour magazine sept13Author of Life-Changing Conversations, Sarah Rozenthuler contributes to the latest version of Glamour Magazine (September 2013) on The ‘C’ Word! How to deal with confrontation.

Sarah Rozenthuler is an organisational consultant and chartered psychologist with over 10 years’ experience working in the private and public sectors. She has designed and facilitated conversations at senior levels for a wide range of global clients including the World Bank, BP and the BBC in Europe and USA. Since 2007 Sarah has created, designed and delivered A New You mind-body-spirit events. These have been attended by hundreds of people from many different countries, earning her an international reputation. Sarah has been called ‘the next best thing to me’ by her mentor Neale Donald Walsch, author of the bestselling Conversations with God books.

Have that Big Conversation – and change your life!

Talk is our key action tool for moving forward at work and in our personal life, yet how often do we feel we’ve missed crucial opportunities or failed in our communication?

This book explains why effective talk can be truly transformative and provides a practical guide to having the kinds of conversations that will turn your life around. Expert psychologist and coach Sarah Rozenthuler provides the seven keys to success: calling up your courage, creating positive space, focusing on your intention, having a flexible style, speaking your truth, surrendering your “story”, and finding closure.

Throughout the book you will find real-life examples of problem situations, including healing family rifts, standing up for yourself at work and resolving relationship difficulties. The author shows through extended sample dialogue how, in each case, a challenging situation was worked through and a positive result achieved. Improving our effectiveness at having good conversations is the single most important way to bring about positive change in our lives.

 

Engaging and practical, this book will show you how to put theory into action and have conversations that will move your life forward.

 

 

Broadcasting Legend Alan Whicker CBE Has Died

Alan WhickerBroadcasting legend Alan Whicker has died at home in Jersey after a short illness. He had been suffering from bronchial pneumonia and leaves behind his partner of 40 years, Valerie Kleeman.

After the Second World War, Alan Whicker became a journalist with the news agency Exchange Telegraph, acting as a correspondent during the Korean War. In 1957 he joined the BBC as part of the Tonight team, television’s first magazine programme. Alan went on to present the television programme for which he is best known, the long-running television series Whicker’s World. These programmes continued for more than 30 years. He was also instrumental in launching Yorkshire Television, producing television programmes for them from 1969 until 1992.

In the New Year’s Honours list published 31 December 2004, Alan Whicker was created a Commander of the Order of the British Empire (CBE) for services to broadcasting.

In 2009, Alan Whicker returned to some of the locations and people who were originally featured in Whicker’s World for the BBC series Alan Whicker’s Journey Of A Lifetime. In this, he met with various people whom he had interviewed decades earlier, seeing how their lives had progressed.

For all media enquiries please contact Siobhan at Connor PR
07966 177025
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