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Launch PR

CONNOR PR LAUNCHES THE LOOPY SHREW

THE LOOPY SHREW OPENS ITS DOORS 

Your Home from Home…

Offering local farm to table, Modern British classics in a casual yet charming space to wine and dine, work, relax and celebrate

Directors Luke Jenkins, Mark Davies, Danielle DiTella, Ann DiTella, Deputy Mayor of Shrewsbury Councillor Ioan Jones

The team behind Porterhouse.SY1 have announced the launch of The Loopy Shrew, a restaurant and wine bar with boutique rooms; offering locally sourced seasonal food, fine wines and local beer and ales.

This new venture is headed up by entrepreneur Danielle DiTella, business partner Luke Jenkins, Executive Chef Daniel Smith, Ann DiTella and Partner Mark Davies, all working together alongside an amazing team transforming The Bellstone into a new and exciting venue that showcases their love of all things food and drink.

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The official launch party was held last night and the evening was used to showcase what The Loopy Shrew has to offer. Tastings of the new menu, samples of the wine list and viewing opportunities of the refurbished hotel rooms, meeting and private dining areas were on offer. The Loopy Shrew will be open for business from today.

LA-born and Shropshire bred Danielle DiTella has gained a wealth of restaurant experience. Through the years herself and the DiTella family have made a name for themselves opening the current Porterhouse.SY1 and formerly owned the very popular and busy The Mytton and Mermaid, Mad Jack’s and Cromwells.

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Danielle said: “We love Shrewsbury; what it has become and especially its future potential. The vision of our new venture is to be a hub of Shrewsbury activity, supportive of all things local, quality, fresh and sustainable. There’s been lot of recent debate over the pronunciation of Shrewsbury V Shrowsbury which has always made us smile and in turn inspired the name of our new venture, alongside the beautiful loop of the river that encircles our quirky, original and vibrant town. THE LOOPY SHREW

 

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The restaurant will be opening during the day and evening, seven days a week for breakfast, coffees, lunch and dinner. There is space for up 80+ covers and facilities for private dining, celebrations, meetings and large parties as well as an outside terrace.

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Danielle added: “We will make sure our customers feel welcome at any time of day, whether it’s to have a breakfast meeting, quick coffee and cake, after-work drinks or to indulge themselves in a an evening of fine wines and great good. We’ll be offering Host your Roast on Sundays and alongside our main menu a host of sharing dishes and boards. Luke, myself and the whole team can’t wait to welcoming our regulars, local businesses, friends and family and look forward to meeting our new neighbours and customers”.

 

-Ends-

 

The Loopy Shrew

Wine Bar, Restaurant, Boutique Rooms

15/17 Bellstone, Shrewsbury SY1 1HU

www.theloopyshrew.co.uk

 

Media enquiries

Please contact Siobhan at Connor PR Siobhan@connorpr.com

Tel 07966 177025

 

 

CMYUK puts Shrewsbury on the wide-format map with strategic move to tailor-made premises

CMYUK puts Shrewsbury on the wide-format map with

strategic move to tailor-made premises

 

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Strategic and diligent planning, plus the logistics behind the most suitable location from which to service its growing customer base, has led to the creation by CMYUK of its state-of-the-art showroom, training and demonstration facility in Shrewsbury, Shropshire. The Mayor of Shrewsbury, Councillor Mrs Beverley Baker, was in attendance at the official opening ceremony held on 25 February 2015, where she joined by EFI’s Ken Hanulec, VP Inkjet Solutions, and Paul Cripps, Managing Director of EMEA, who flew in from overseas. They joined local companies and display production specialists who all played a major role in the development and creation of the new premises for the UK’s leading wide-format distributor.

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The new showroom and demonstration facility has been tailor-made to accommodate a broad range of EFI, VUTEk and Mimaki wide-format printers, and Zünd cutting systems in a lay-out that enables visitors to ascertain exactly which technology is right for their application and business needs. Each machine is positioned to simplify access to, and viewing of, every part of a job’s work-flow so that customers can establish exactly how the equipment will function in their own premises.

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CMYUK’s decision to base its showroom and demonstration centre, complemented by full training facilities, in Shrewsbury was the culmination of the need to match a variety of criteria all of which were crucial to the company’s ability to serve its growing customer base from the best location. Communication links to and from the north, south and west of the country have become increasingly important as businesses outside the east, south east and London regions, already served by CMYUK’s southern office, need a reliable and knowledgeable sales, service and technical channel.

Easy access to key parts of the UK make Shropshire’s second largest town an excellent choice logistically, with its good rail and road links boosted by the fact that CMYUK’s new premises is only an hour away from Birmingham and Manchester. With direct and remote communications increasingly playing a vital role in today’s businesses, particularly when investing in new technology, the wide-format specialist supplier believes strongly that its new Shrewbury base offers an efficient, well-connected hub that serves the entire country, to the benefit of all new and existing customers.

Robin East, Director of CMYUK, states: “Shrewsbury is growing exponentially as a centre for technologically based enterprises and to be part of this thriving business community now means that we can expand and increase our sales and support network throughout the UK.”

As the UK’s principal distributor of EFI wide-format and VUTEk printers plus Fiery end-to-end productivity software, CMYUK has been instrumental in driving the growth in digital printing technology throughout the display production, sign-making and commercial print markets. The company is also a prolific supplier of products from the Mimaki portfolio as well as Zünd cutting tables, and now covers all budgetary and production needs. For more than a decade the company has been involved in sales and support for a vast range of businesses, ranging from small enterprises through to major production houses that want to benefit from the adoption of ink-jet’s versatility for interior and exterior applications.

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For further information please contact Robin East at CMYUK on robin.east@cmyuk.com, telephone +44 1743 810000 or +44 7739 518477.

CMYUK Demo & Training Centre: Unit 3B, Vanguard Way, Battlefield Enterprise Park, Shrewsbury, SY1 3TG

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Let’s spread the Qbees love with your Valentine’s Day Qbees

***PRESS RELEASE***

 

Simply say ‘I Love You’ This Valentine’s Day with www.loveqbees.com

 

 Valentines

We’re gearing up for the most romantic date of the year here at Qbees with unique limited edition Valentine’s Qubes.

 

Valentine’s Day comes only once a year, and it’s a much celebrated event for both children and adults. Who doesn’t remember delivering Valentines to their friends when they were in school? So whether you’re a hopeless romantic or a last-minute cupid, Qbees will help you win their heart.

 

Qbees are fashion accessories that snap around headphone cables, giving tweens and teens the opportunity to decorate and accesorise their look. Qbees are made up of mini plastic snap-frames and interchangeable images (called Qubes) that sit inside, and they cost a mere £3 for the pair, regardless of whether you choose to upload your own Valentine’s design or photo, use the word editor or choose from the Qbees fabulous range. They allow the user to transform their plain headphone cables into works of art, message boards or personal statements. The product is so versatile it provides an ever-changing platform for young creative minds.

 

The concept was born during a ride on the London Underground when Jason noticed the people sitting opposite all had the same white cables hanging down around them. ‘How boring’ shifted to ‘Wouldn’t it be nice if they were more individual and colourful and interesting to look at’ and with that, the brand was born.

 

Not content with simply providing a variety of fun shapes, colours and images, the team behind Qbees have opened the doors to a new kind of product – offering people the chance to become Qube designers by submitting their ideas online. Winning designs will bag the artist £50 and they will get to watch as their Qube moves up the trending wall!

 

Jason Palmer, Qbees Creator said: “Young people have so much passion and creative drive so why not let them be a part of designing the accessories they choose to wear. We want to champion young artists and commend creativity and this product does exactly that. And for those who prefer to choose ready-made designs, they can choose from a fantastic selection created either by our designers or their own peers.”

 

Let’s spread the Qbees love with your Valentine’s Day Qbees.

 

-Ends-

 

Notes to editors:

Media information: For all media enquires please contact Connor PR www.connorpr.com

siobhan@connorpr.com Tel: 07966 177025

lisa@onewomanworkforce.com Tel: 07970 727801

 

Join the conversation

Twitter handle: @LoveQbees

Facebook: https://www.facebook.com/loveqbees

Website: www.loveqbees.com

 

About

Entrepreneur Jason Palmer lives in Barkingside, Ilford, with his wife Sue and children Max and Ellie. With a history in the travel industry, Jason has invented and developed Qbees with a creative and passionate team of people who are intent on developing an environmentally friendly, cost-effective product. They believe in hard work and producing products that make people smile! If you want to know more about the T&Cs, please click here.

 

Qbees will be showcased in front of more than 70,000 retailers at the acclaimed Spring Fair in Birmingham ( February 1st – 5th 2015). The event features the world’s biggest collection of British-designed products and the latest products from new and popular brands.

 

Platform Inspiration

Platform Inspiration Limited was set up in 2014 by Jason Palmer as the parent company for the Qbees range of products, Platform Inspiration Limited is registered In England No.8589869.  Trading will initially be via Platform Inspirations e-commerce website www.loveqbees.com

 

Connor PR specialist in product launch PR, Connor PR working with www.loveqbees.com.Connor PR specialist in parenting PR, Connor PR specialist in consumer PR

My Soul Space – Shrewsbury’s only dedicated Hot Yoga Studio launches teacher training courses in the new year

PRESS RELEASE

My Soul Space – Shrewsbury’s only dedicated

Hot Yoga Studio launches teacher training courses in the new year

My Soul Space studio 1

My Soul Space – Shrewsbury’s only dedicated yoga studio will be rolling out a series of teacher training courses in the new year.

 

The yoga studio headed up by experienced local teacher Emma Burton will be proving opportunities for people to become yoga instructors.

 

My Soul Space offers classes six days a week for men, women, young and old in Hot Yoga, Facial Yoga, Vinyasa Flow Yoga, Olit Yoga, Yoga for Teenagers, Pregnancy Yoga and Yoga for Men. Hot Yoga provides a host of physical and mental benefits such as weight loss, back, neck and shoulder pain relief, healing and the prevention of sports injuries, easing depression, anxiety and stress and increasing fitness and stamina.

 

With their team of six inspirational and uplifting yoga instructors, the studio will be offering opportunities to practising yogi. The courses starting in February 2015 are provided over five days. My Soul Space is offering a Teen Yoga course which will train to teach yoga and mindfulness to 11-18 yr olds. It is now taught in several continents across the world and will run from 16th February to 20th February 2015, 9:30am to 5pm.

 

The course has been constructed with the help of specialist adolescent Neuroscientists, Anatomists, Psychologists and Yoga Teachers. Teen Yoga Training is registered RYSC with Yoga Alliance UK, demonstrating that the studio has met the stringent requirements set by Yoga Alliance UK as a sign of highest standard.

 

Charlotta Martinus launched this course for the first time in 2004 in response to the growing need to care for our young people and give them respite from stress and anxiety. This course is unique, as the only fully fledged, Yoga Alliance accredited and insured teen yoga course in the UK working together with Leeds University Psychology Dept, to measure outcomes of the mindfulness and yoga on young people added to the actual experiential research to help support and structure the training course.

 

The course comes with a detailed and comprehensive manual, with plenty of practical lesson plans and ideas for you to use. In this manual you will find a detailed list of the benefits of yoga and a list of suitable postures for this particular age group, targeting specific issues. There is a special section on behaviour management.

 

This course qualifies you as a Level 3 Coach, within the Sports Partnership as well as qualifies you to access funding through Sportivate for your classes.

 

This Hot Yoga conversion qualification is for existing yoga teachers with a 200 hour or equivalent qualification wishing to qualify to teach this very popular Hot Yoga form. The course takes place over a five days from 9th March to 13th March 2015, 10:15am to 5:15pm and will be taught by Jozef Wiewel.

 

My Soul Space studio

 

The course is made up of the following three modules:

 

  • Teaching in the Hot environment: Health and Safety considerations, physiological response to the heat, modifications and adaptations for different bodies, access and inclusion.

 

  • The Hot Posture Series: Posture Sequencing, how to teach, what to teach and why are we teaching it?

 

  • How to set up hot yoga classes, and the requirements of setting up a hot yoga studio.

 

Each module is made up of a mixture of written and practical work. The course is based around the classic 26 posture Hot Series, plus how to develop the sequence practically and professionally.

 

My Soul Space is a way of life. It is yoga from the inside out. It brings benefits both to the body and mind. Everyone is welcome: from beginners to experienced yogi. The instructors reach out to everyone in the class to support new-comers whilst continuing to challenge more experienced yogi.

 

Emma Burton fell in love with yoga in her first class. Whilst learning her new practice that day she was inspired by a lady in her 80’s balancing on one leg looking serene. Totally in awe of how she felt after the class and what she had observed, she became fascinated by this practise, travelling the world to discover all she could. Following her own journey she naturally fell into teaching, training in Australia & Switzerland.

With nearly 20 years of practising Yoga and over 14 years of teaching yoga. Yoga has helped her through the arrival of her two gorgeous boys, motherhood and much more. Emma has created My Soul Space for others to start their journey and reep the benefits of Hot Yoga and alike.

ENDS

Notes to editors:

Visit them at www.mysoulspace.co.uk

Join the conversation https://www.facebook.com/mysoulspaceshrewsbury

 

Contact info@mysoulspace.co.uk or Emma Burton on Tel: 01743 387087 for further information or to book.

 

My Soul Space

2 Sweetlake Business Park

Mercian Close

Shrewsbury

SY3 9EW

 

(Opposite the Nuffield hospital)

 

Emma Burton is available for interview.

 

For further information, please contact Siobhan@connorpr.com

Tel 07966 177025

www.connorpr.com

 

 

 

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***PRESS RELEASE***

Qbees – Giving tweens the ultimate in product personalisation

www.loveqbees.com

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London, 24th November 2014: There is no place for standardisation in the tween world today – being told what to like, wear or share simply doesn’t roll – it’s all about choice, creativity and being unique.

 

The latest craze to hit the UK is all of those things and more – it’s fun, highly collectable and inexpensive to boot. Qbees are fashion accessories that snap around headphone cables, giving tweens and teens the opportunity to decorate and accesorise their look.

 

Jason Palmer, Qbees Creator said: “Young people have so much passion and creative drive so why not let them be a part of designing the accessories they choose to wear. We want to champion young artists and commend creativity and this product does exactly that. And for those who prefer to choose ready-made designs, they can choose from a fantastic selection created either by our designers or their own peers.”

 

Qbees are made up of mini plastic snap-frames and interchangeable images (called Qubes) that sit inside, and they cost a mere £3 for the pair, regardless of whether you choose to upload your own photo, use the word editor or choose from the Qbees fabulous range. They allow the user to transform their boring headphone cables into works of art, message boards or personal statements. The product is so versatile it provides an ever-changing platform for young creative minds.

 

The concept was born during a ride on the London Underground when Jason noticed the people sitting opposite all had the same white cables hanging down around them. ‘How boring’ shifted to ‘Wouldn’t it be nice if they were more individual and colourful and interesting to look at’ and with that, the brand was born.

 

Not content with simply providing a variety of fun shapes, colours and images, the team behind Qbees have opened the doors to a new kind of product – offering people the chance to become Qube designers by submitting their ideas online. Winning designs will bag the artist £50 and they will get to watch as their Qube moves up the trending wall!

 

Move over playground trends, this craze is all about the wider world and letting tweens put their own stamp on it, literally…

 

 

-Ends-

 

 

Notes to editors:

 

Media information: For all media enquires please contact Connor PR www.connorpr.com

siobhan@connorpr.com Tel: 07966 177025

lisa@onewomanworkforce.com Tel: 07970 727801

 

Join the conversation

Twitter handle: @LoveQbees

Facebook: https://www.facebook.com/loveqbees

Website: www.loveqbees.com

 

 

About

Entrepreneur Jason Palmer lives in Barkingside, Ilford, with his wife Sue and children Max and Ellie. With a history in the travel industry, Jason has invented and developed Qbees with a creative and passionate team of people who are intent on developing an environmentally friendly, cost-effective product. They believe in hard work and producing products that make people smile! If you want to know more about the T&Cs, please click here.

 

Platform Inspiration

Platform Inspiration Limited was set up in 2014 by Jason Palmer as the parent company for the Qbees range of products, Platform Inspiration Limited is registered In England No.8589869.  Trading will initially be via Platform Inspirations e-commerce website www.loveqbees.com

 

***PRESS RELEASE***

 

Qbees – Giving tweens the ultimate in product personalisation

www.loveqbees.com

 

 

London, 24th November 2014: There is no place for standardisation in the tween world today – being told what to like, wear or share simply doesn’t roll – it’s all about choice, creativity and being unique.

 

The latest craze to hit the UK is all of those things and more – it’s fun, highly collectable and inexpensive to boot. Qbees are fashion accessories that snap around headphone cables, giving tweens and teens the opportunity to decorate and accesorise their look.

 

Jason Palmer, Qbees Creator said: “Young people have so much passion and creative drive so why not let them be a part of designing the accessories they choose to wear. We want to champion young artists and commend creativity and this product does exactly that. And for those who prefer to choose ready-made designs, they can choose from a fantastic selection created either by our designers or their own peers.”

 

Qbees are made up of mini plastic snap-frames and interchangeable images (called Qubes) that sit inside, and they cost a mere £3 for the pair, regardless of whether you choose to upload your own photo, use the word editor or choose from the Qbees fabulous range. They allow the user to transform their boring headphone cables into works of art, message boards or personal statements. The product is so versatile it provides an ever-changing platform for young creative minds.

 

The concept was born during a ride on the London Underground when Jason noticed the people sitting opposite all had the same white cables hanging down around them. ‘How boring’ shifted to ‘Wouldn’t it be nice if they were more individual and colourful and interesting to look at’ and with that, the brand was born.

 

Not content with simply providing a variety of fun shapes, colours and images, the team behind Qbees have opened the doors to a new kind of product – offering people the chance to become Qube designers by submitting their ideas online. Winning designs will bag the artist £50 and they will get to watch as their Qube moves up the trending wall!

 

Move over playground trends, this craze is all about the wider world and letting tweens put their own stamp on it, literally…

 

 

-Ends-

 

 

Notes to editors:

 

Media information: For all media enquires please contact Connor PR www.connorpr.com

siobhan@connorpr.com Tel: 07966 177025

lisa@onewomanworkforce.com Tel: 07970 727801

 

Join the conversation

Twitter handle: @LoveQbees

Facebook: https://www.facebook.com/loveqbees

Website: www.loveqbees.com

 

 

About

Entrepreneur Jason Palmer lives in Barkingside, Ilford, with his wife Sue and children Max and Ellie. With a history in the travel industry, Jason has invented and developed Qbees with a creative and passionate team of people who are intent on developing an environmentally friendly, cost-effective product. They believe in hard work and producing products that make people smile! If you want to know more about the T&Cs, please click here.

 

Platform Inspiration

Platform Inspiration Limited was set up in 2014 by Jason Palmer as the parent company for the Qbees range of products, Platform Inspiration Limited is registered In England No.8589869.  Trading will initially be via Platform Inspirations e-commerce website www.loveqbees.com

 

***PRESS RELEASE***

 

Qbees – Giving tweens the ultimate in product personalisation

www.loveqbees.com

 

 

London, 24th November 2014: There is no place for standardisation in the tween world today – being told what to like, wear or share simply doesn’t roll – it’s all about choice, creativity and being unique.

 

The latest craze to hit the UK is all of those things and more – it’s fun, highly collectable and inexpensive to boot. Qbees are fashion accessories that snap around headphone cables, giving tweens and teens the opportunity to decorate and accesorise their look.

 

Jason Palmer, Qbees Creator said: “Young people have so much passion and creative drive so why not let them be a part of designing the accessories they choose to wear. We want to champion young artists and commend creativity and this product does exactly that. And for those who prefer to choose ready-made designs, they can choose from a fantastic selection created either by our designers or their own peers.”

 

Qbees are made up of mini plastic snap-frames and interchangeable images (called Qubes) that sit inside, and they cost a mere £3 for the pair, regardless of whether you choose to upload your own photo, use the word editor or choose from the Qbees fabulous range. They allow the user to transform their boring headphone cables into works of art, message boards or personal statements. The product is so versatile it provides an ever-changing platform for young creative minds.

 

The concept was born during a ride on the London Underground when Jason noticed the people sitting opposite all had the same white cables hanging down around them. ‘How boring’ shifted to ‘Wouldn’t it be nice if they were more individual and colourful and interesting to look at’ and with that, the brand was born.

 

Not content with simply providing a variety of fun shapes, colours and images, the team behind Qbees have opened the doors to a new kind of product – offering people the chance to become Qube designers by submitting their ideas online. Winning designs will bag the artist £50 and they will get to watch as their Qube moves up the trending wall!

 

Move over playground trends, this craze is all about the wider world and letting tweens put their own stamp on it, literally…

 

 

-Ends-

 

 

Notes to editors:

 

Media information: For all media enquires please contact Connor PR www.connorpr.com

siobhan@connorpr.com Tel: 07966 177025

lisa@onewomanworkforce.com Tel: 07970 727801

 

Join the conversation

Twitter handle: @LoveQbees

Facebook: https://www.facebook.com/loveqbees

Website: www.loveqbees.com

 

 

About

Entrepreneur Jason Palmer lives in Barkingside, Ilford, with his wife Sue and children Max and Ellie. With a history in the travel industry, Jason has invented and developed Qbees with a creative and passionate team of people who are intent on developing an environmentally friendly, cost-effective product. They believe in hard work and producing products that make people smile! If you want to know more about the T&Cs, please click here.

 

Platform Inspiration

Platform Inspiration Limited was set up in 2014 by Jason Palmer as the parent company for the Qbees range of products, Platform Inspiration Limited is registered In England No.8589869.  Trading will initially be via Platform Inspirations e-commerce website www.loveqbees.com

Connor PR promoting Qbees, Connor PR expert in launch PR, Connor PR expert in  youth PR, Connor PR expert in tween PR, Connor PR and Siobhan Connor,

Tomorrow, presented by Martin Scorsese Working with Spanish Production company Rodaje a la Carta

Landmark British feature film, Tomorrow presented by Martin Scorsese has teamed up with Spanish production company Rodaje a la Carta headed up by by Ismael Issa. The hotly anticipated film, which began production in London in September has moved location to a town called Cox, in Alicante, which is located at the foot of the Sierra de Callosa mountain range in Spain. Photography will focus on war scenes featuring Sebastian Street’s character.

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Produced by London based production companies, Roaring Mouse Productions & Studio 82, Tomorrow marks Martin Scorsese’s first ever voyage into British feature film as he takes on an executive producer role. It also heralds the feature film directional debut of Martha Pinson, Scorsese’s long-­‐time script supervisor. Pinson has directed an award winning short film and off-­‐ Broadway plays as well as collaborating with Oliver Stone and Sidney Lumet. She has also worked on Scorsese’s four most-­‐recent narrative films: The Aviator, The Departed, Shutter Island, and Hugo. The script is being penned by Stuart Brennan and Sebastian Street who are producing alongside Dean M. Woodford, while Emma Tillinger Koskoff and Scorsese come on as Executive Producers.

 

 

Tomorrow is a moving and inspirational feature film, which candidly explores the difficulty and loneliness soldiers encounter as they try to reintegrate back into society having served for their country; moving on from losses and injuries to forge a life, find sustaining work and experience love. The film is a very personal journey for both writers and boldly explores several hard-­‐ hitting yet underexposed issues such as post‐traumatic stress disorder, as well as HIV and AIDS.

 

Stephen Fry (The Hobbit), Stephanie Leonidas (Defiance), Sebastian Street (Age of Heroes), Stuart Brennan (Risen), Sophie Kennedy-­Clark (Nymphomaniac 1 & 2,) who has recently been nominated for a BAFTA for her role in Philomena. James Cosmo, (Braveheart, Games of Thrones), Paul Kaye (Blackball, Game of Thrones) Joss Stone (The Tudors) Ricki Hall and Will Tudor (Game of Thrones) round out the cast of Tomorrow.

 

The first footage of Tomorrow is currently being screened at The American Film Market (AFM) by Carnaby Sales & Distribution. Capitalising on the strength of Scorsese enthusiasts around the globe, Carnaby’s focus will be on securing distribution in the key major territories whilst working alongside WME on domestic. Pre-sales interest has already been particularly strong, with buyers recognising the film’s appeal for both domestic and international audiences.

 

Carnaby holds worldwide rights for the film, excluding the USA, which is being handled by William Morris Endeavor (WME). Tomorrow is part of a three-picture deal, which was secured by Carnaby’s joint CEO, Sean O’Kelly, together with Roaring Mouse Productions’ Sebastian Street, Stuart Brennan, and Dean Woodford. Carnaby plan to premiere the film at Cannes Film Festival in 2015.
 

-­‐ENDS-­‐

Join in the conversation @tomorrowfilmuk and www.facebook.com/tomorrowukfilm

For more information or images please contact:

Siobhan Connor at Siobhan@connorpr.com or call 07966 177025

 

 

Give Up Clothes For Good exhibition by world famous photographer Jason Bell

In celebration of the 10th anniversary of the Give Up Clothes for Good campaign, TK Maxx and Cancer Research UK are hosting an exclusive exhibition of works by world famous photographer Jason Bell. I arrived at the Pall Mall Galleria and was proud to see my PR campaign from 2014s Give Up Clothes for Good campaign on display.

File1-Sol Campbell  055 by JasonBellFile1-Julia Bradbury  001 HofR v2File1-Lucy Benjamin 100v3 by JasonBell

Jerry Hall

Give Up Clothes For Good encourages donating your old clothes to raise money for children’s cancers.

http://www.express.co.uk/news/showbiz/512015/Jerry-Hall-shows-off-her-youthful-looks-at-Cancer-Research-and-TK-Maxx-charity-launch

File1-Bruno Tonioli 028v4 by JasonBellFile1-Camilla Dallerup  038v2 by Jason BellFile1-Christopher Biggins 017v2 by JasonBell

 

Launched in 2004, Give Up Clothes For Good is a biannual campaign based on encouraging people to clear out their wardrobes and donate quality unwanted clothes and household items to raise money for the treatment and cure of childhood cancers. The donated items are collected from TK Maxx stores and later sold across the network of CRUK stores.
I needed to come up with a witty and motivating call to action that encouraged the whole nation to take part in the biggest clothes collection ever. We took the double meaning of ‘Give Up Clothes For Good’ to suggest we all go naked for a good cause. A simple proposition that would guarantee stand out across all media. In order to engage the public and ensure extensive coverage, we set about contacting a host of celebrities to pose for some very tasteful and modest, naked themed shots, playing on the campaign strapline ‘Bare as you Dare’. Celebrities including Jade Jagger, Bruno Tonioli, Liz McLarnon, Sol Campbell, Lucy Benjamin, Julia Bradbury, James Anderson, Christopher Biggins, Kate Walsh all ‘dared to bare’ For the cameras in aid of raising valuable funds for charity and encourage the public to
strip their wardrobes bare too.

File1-Liz McLarnon 077v3 by Jason Bell

 

Whilst I was confident that images of naked celebrities shot by renowned celebrity photographer Jason Bell would provide us with a compelling news pictures, we also felt that the campaign project merited a pre awareness launch and a series of regional launches around the country that would serve to maximize awareness.
During the pre awareness stage TK Maxx, HomeSense and Cancer Research UK teamed up with online auction site eBay for a celebrity clothing auction.  I set about contacting celebrities – Sharon Osbourne, Duffy, David Walliams, Jade Jagger, Tyra Banks, Nicky Hilton, Rupert Grint, Leighton Meester and the Duchess of York are just some of the celebrities who pledged an item. The team got busy selling in to fashion bloggers, showbiz desks and celebrity titles.

File1-Jeremy Sheffield  067v3 by JasonBell

 

A week before the media launch day on April 6th the celebrity images were seeded with Press Association and Heat magazine offered the magazine exclusive. Over the Easter bank holiday weekend, the national picture desks and showbiz desks were spoken to in order to ensure the messaging and campaign credits were correct. National and regional sites were targeted, as well as relevant fashion blogs, entertainment and lifestyle outlets. encourage bag drops.

Local celebrities across six key regions with high regional media density also helped drive awareness. Regional photo-calls took place on launch day with local talent wearing a large Give Up Clothes For Good bag including Paul Potts in Cardiff, TV presenter Amanda Hamilton in Edinburgh, Ex Gladiator in Leeds, BBC Midlands presenter Suzanne Virdee in Birmingham and Orlaith McCallister in Belfast, as well as a photocall in Southampton. The team got busy selling in the pictures to regional targets. Inorder to target the fashion press, we worked with Jade Jagger who carried out interviews for Stylist and Stella. In addition we secured interviews with Bruno Tonilio in OK Magazine, Kate Walsh in Closer.

To keep the momentum going throughout the three week campaign and to encourage bag donations we scheduled regional activity during this time, including ‘naked’ radio drops using two naturists from Living’s ‘Four Weddings’ Fame in the final week.
TK Maxx, HomeSense and CRUK have smashed the 2008 till point donations revealing £258,097.65 worth of donations.
On Monday 5th April, the pictures and press release were issued under embargo to all national and regional newspapers and all major online outlets, supported by an aggressive call round.

The following morning I had secured newspaper coverage within The Sun, Daily Mirror, Metro, Daily Record, Daily Star, Daily Mail, The Times, Daily Telegraph.
The story was also successful in reaching newspaper websites including The Sun Online, Daily Mirror Online, Metro Online, Daily Mail Online, and The Daily Telegraph Online, as well as a fully credited.

Other key outlets secured include BBC Entertainment News, Sky News, Yahoo! and MSN, all crediting TK Maxx, HomeSense and Cancer Research UK. Online coverage continued to mount throughout the day, with stories appearing on online outlets.

The campaign became part of the ‘naked’ zeitgeist and discussions on Radio 4’s Woman’s Hour and articles in the Evening Standard ‘Naked London’ affiliated TK Maxx and CR-UK with the story. As well as TV presenter Kate Walsh talking about the campaign on Live At Studio Five and Liz McClarnon on The Wright Stuff.
Total coverage
149 clips
£582,888 AVE
100,090,554 Circulation