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VASHI OPENS DIAMOND CONCEPT STORE IN LONDON’S PICCADILLY

 

VASHI OPENS DIAMOND CONCEPT STORE IN LONDON’S PICCADILLY

   

“The Brave Make”

The Diamond Engagement Ring and Jewellery Made by You for The One

46 Piccadilly, London

 

The future of diamond jewellery shopping is unveiled this week, as leading retailer, VASHI, opens the doors to its eagerly anticipated concept store in Central London’s Piccadilly. Set across 1500 square feet and two floors, the disruptive new retail concept has turned the traditional jewellery retail model on its head by putting the customer centre-stage for the first ever deeply experiential proposition. Unlike existing diamond retailers, VASHI’s customers are encouraged to get truly hands-on creating their own rings and other jewellery with diamonds of exceptional brilliance and quality but at price levels substantially below equivalent Bond St and even High St pricing.

 

“By establishing our first concept store, we want to make you the heroes and heroines, the stars of the show, fully immersed in the incredible and hidden world of diamond jewellery, whether for the love of your life or for yourself – the whole experience is about you, not about us”, explains diamond expert Vashi Dominguez, Founder and CEO of the business established as an online retailer over 10 years ago.

“We are all about helping you to recreate the sort of raw, intense and pure emotion and overwhelming love that brought tears of joy to your parents’ eyes as you proudly presented your first love letter to them, drawn at school – a drawing that was of course treasured for life”.

The extent of the VASHI revolution is immediately clear. Its vibrant windows on Piccadilly showcase the magic and dramatic theatre of diamond craftspeople – the Alchemists – at work right alongside customers in a startlingly modern and disruptive store. The store design is unlike anything in the jewellery sector, with an incredibly engaging story line – even the door handle is crafted from exquisite kimberlite, the birthplace of diamonds deep within the Earth’s crust. Conventional practices are bravely debunked, with diamonds openly on display and accessible to customers instead of locked away behind glass. The atmosphere is disarmingly relaxed and friendly.

 

Vashi Diamonds, 46 Piccadilly, Mayfair, London W1J 25 September 2017

“We don’t really want to sell you what is on display – we always prefer you to handpick your own diamond, to play with them while you choose the one that appeals most to you, match this with your favourite setting – or even design it from scratch – and then put your own heart into making your ring, with us as your support crew”, commented Vashi Dominguez.

“Try doing that with existing retailers”, he added.

 

The VASHI Journey

A team of resident ‘Guardian Angels’1 and ‘Alchemists’2 are on hand to take you through the full sensory experience of “The Brave Make”3 . After honing in on a design and creating a digital mood-board, you get hands-on with dazzling three billion year-old diamonds, every one of which has been specifically selected for its exceptional brilliance by Vashi himself, until you find the perfect one for them.

Then it’s off into the amazing underworld of the VASHI diamond lab, where you sit right alongside your personal Alchemist at their bench as the Alchemist sets to work with state-of-the-art lasers, chemicals and flames to melt and form precious metal to encase your diamond. You are invited to roll up your sleeves and take part in the creation of your ring, polishing and setting your diamond yourself. Every step on your journey to creating this unique ring is captured as a personalised film to share on social, and as an impressive coffee table book to be shared with your loved ones.

Vashi Dominguez concluded: “I love you, I made this for you” will always win over “I love you, I bought this for you” because you have invested heart and soul into creating your own unique and very intimate symbol of your love”.

VASHI is located at 46 Piccadilly and is open 7 days a week.

 

Vashi.com

Instagram @vashiuk

#THEBRAVEMAKE #THEONE #BETHEHERO #BETHEHEROINE #FEELTHELOVE #YELLHELLYES

 

Media information To arrange a visit to the concept store, or for more information, images, clips or interview requests please contact Connor PR:

Siobhan Connor +44 7966 177025 siobhan@connorpr.com

Hayley Hamburg + 447799 714727 hayley@connorpr.com

Editor’s Notes

About VASHI

 

Vashi is a leading diamond jewellery multi channel retailer. Based in London but selling worldwide as Vashi.com, the business has grown rapidly over the past 10 years by focussing on on-line customisation of jewellery with diamonds of exceptional brilliance but at accessible pricing. In 2017, Vashi has intensified its special fully-immersive approach to personalisation, opening a ground-breaking concept store at 46 Piccadilly in London, where customers get directly involved hands-on in creating their jewellery, from selecting their own diamond all the way through to setting the gem with the help of the resident Alchemists. Vashi also operates a popup store at 13 Grafton St, just off London’s Bond St. 

1 About The Guardian Angels

The ultimate wingmen and wingwomen for the purchase experience. Vashi Guardian Angels are there to offer a guiding light to the customer, The Hero, taking them through the choices, akin to a personal shopper.

 

2 About The Alchemist

The Alchemist is the ultra-skilled magician behind the craft that is personalised jewellery – their excellence of craft can bring any idea to life, creating the ultimate expression of love.

 

3 About The Brave Make

The overarching marketing creative for VASHI focusses on a robust new brand identity: “The Brave Make” and “The One”. Each of these battle cries targets the notion that a gift into which you have invested real personal effort and thought will always trump a comparable gift bought off the shelf, whatever the price.

 

 

Connor PR expert in Luxury PR, Connor PR working with VASHI, Connor PR expert in lifestyle PR

ITS OFFICIAL, BRIGHTON IS THE HAPPIEST CITY IN THE UK

ITS OFFICIAL, BRIGHTON IS THE HAPPIEST CITY IN THE UK

  • Study reveals Oxford is the most satisfied city
  • Edinburgh ranks bottom for happiest and satisfied, favouring the words anxious and depressed
  • 33 is the a happiest age
  • Survey reveals forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on us all

 

Its official, Brighton is the happiest city in the UK. In a nationwide survey into the satisfaction of the nation, Brighton and Hove came out as the Happiness Capital, with over a third of the city’s populace choosing the word ‘Happy’ to describe their lives.

At the other end of the scale, just 16 per cent of Edinburgh residents described their lives as ‘Happy’, favouring the words ‘Anxious’ and ‘Depressed’.

As for the city which has the highest level of general life satisfaction, it was Oxford, which came top with a score of 6.72 out of 10, while Edinburgh came bottom once again with an average of 5.89 out of 10. When asked to rate their life satisfaction on a scale of 1 to 10 the average Brit gave themselves a middling 6.37 out of 10.

 

Marketing Director Kerry Collinge, for 9NINE Super Seed brand, who commissioned the study, said: “Brighton residents have found themselves topping our happiest city chart. Maybe it’s the sea air and sunny weather that keeps them smiling!”

Just 1 in 10 Brits rated their life satisfaction at 9 or above (indicating excellent life satisfaction).

The study, which quizzed 3,000 Brits, also looked into the ways we boost our mood and found 3 in 5 look to bed for comfort in hard times, while over half lean on family for support.

43 per cent of those surveyed play their favourite music when they need to raise their spirits, and reading a book proved more popular for boosting our serotonin levels than sex.

Typical British weather is most likely to get us feeling down in the dumps, with 40 per cent claiming that inclement weather has a negative effect on their emotions.

Nearly half of the women polled in the study thought time to relax was important for their well-being, while 35 per cent of men preferred sex as a way to unwind.

When it comes to having a bad day, women are twice as likely as men to be brought down by living in a messy home, with 37 per cent claiming that untidiness has a negative effect on their mood compared to 18 per cent of men.

 

Most Brits believe that they will be at their happiest at the age of 33, and just over a third believe that their best years are now behind them.

 

An optimistic fifth think that they are currently having the time of their lives.

When asked to describe how often they feel in a positive mood, 58 per cent said that they are usually happy people, and only 6 per cent said they rarely or never feel happiness. A quarter of Brits describe themselves as anxious, and only 1 in 7 consider themselves a generally confident person.

 

Women are more likely to describe themselves as anxious, sensitive and loving, while men prefer to describe themselves as confident, happy and proud. Worryingly, 44 per cent of those polled believe that they have experienced a panic attack at one time or another in their lives, and 3 in 5 have suffered from anxiety.

 

In order to make their lives better, 1 in 6 would like to improve their physical fitness and 16 per cent would like to have more certain financial security.

 

Marketing Director, Kerry Collinge from 9NINE, who commissioned the study, continued: “Happiness is at the heart of our brand, our study has helped to show that when it comes to the secret of happiness the simple things in life are usually best. Forty winks, close friends and enough time with our favourite food and entertainment seem to keep a smile on the faces of most.”

 

 

THE HAPPIEST CITIES IN THE UK:

  1. Brighton and Hove
  2. Leicester
  3. Portsmouth
  4. Newcastle
  5. Oxford
  6. Chelmsford
  7. Norwich
  8. Bristol
  9. London
  10. Cambridge
  11. Manchester
  12. Belfast
  13. Coventry
  14. Cardiff
  15. Birmingham
  16. York
  17. Plymouth
  18. Sheffield
  19. Leeds
  20. Glasgow
  21. Southampton
  22. Liverpool
  23. Edinburgh

 

BEST UK CITIES FOR LIFE SATISFACTION:

  1. Oxford
  2. Bristol
  3. Brighton and Hove
  4. Chelmsford
  5. Leeds
  6. Leicester
  7. Newcastle
  8. Southampton
  9. Manchester
  10. Portsmouth
  11. London
  12. Norwich
  13. Glasgow
  14. Cardiff
  15. Belfast
  16. Liverpool
  17. Coventry
  18. York
  19. Sheffield
  20. Plymouth
  21. Cambridge
  22. Birmingham
  23. Edinburgh

TOP TEN WAYS TO LIFT SPIRITS

  1. A good night’s rest                           59.57%
  2. Spending time with family              53.40%
  3. Spending time with friends            46.97%
  4. Having downtime to relax               44.40%
  5. Listening to music                           43.27%
  6. Regular exercise                              39.87%
  7. Watch TV/A film                               35.80%
  8. Reading a book                                34.80%
  9. Doing your hobby                            32.33%
  10. Eating your favourite meal                         29.53%

 

TOP TEN THINGS TO PUT YOU IN A BAD MOOD

  1. Poor weather                                                40.10%
  2. Having no time to yourself             35.53%
  3. Sitting in traffic                                 32.27%
  4. A heavy workload                            29.90%
  5. Coming home to a messy home   27.70%
  6. Checking the news                         19.93%
  7. Checking your bank statement     19.07%
  8. Using public transport                     13.33%
  9. A bad hair day                                  12.70%
  10. A bad outfit day                                8.47%

 

 

We all experience cloud 9NINE feelings and being healthy has a lot do with it! All 9NINE products have natural benefits derived from the Super Seeds in each bar, and opting for the healthier choice no longer means sacrificing on taste. Choosing the right foods that make you feel good and enable you to stretch your adventure boundaries are part of what 9NINE stands for.

 

9NINE has spent a lot of time looking at the benefits of seeds, what they offer and how they can improve moods; for example, research shows that magnesium improves mindfulness which could in turn lead to an elevated mood. Key ingredients in 9NINE products include:

 

Magnesium – restores mindfulness with good energy

Fibre – boosts your body with good digestion

Copper – activates your immune system

Phosphorous – looks after your mental energy

Vitamin E – gets your skin glowing

Thiamin – gets the best energy out of your food

Potassium – gives your heart the love it deserves

Manganese – maintains strength through healthy bones

Calcium – keeps the balance with happy hormones

Zinc – gives a natural immune boost

Protein – an essential building block for a balanced life

Iron – keeps oxygen moving around the body

 

– ENDS –

 

 

Join in the conversation:

@9NINEBrand

 

https://www.facebook.com/9NINEBrand/

 

 

 

www. http://9ninebrand.com

 

 

Notes to editors:

 

For more further information and media interviews please

contact: Siobhan Connor at Connor PR on 07966 177025 or email:

siobhan@connorpr.com

 

 

About 9NINE

9NINE products are handmade in a craft bakery in the beautiful Vale of Llangollen in North Wales. Their unique blend of Super Seeds are a favourite for people leading healthy lifestyles and they have just unveiled some brand-new packaging, and several exciting new products including:

 

Super Seed Fusions which have been created for sprinkling and sharing and come in three fabulous street food flavours – Spanish Patatas Bravas, Argentinian Chimichurri and Indian Mango Kuchela.

 

Seed Bombes which come in packs of three pop-in-your-mouth-on-the-go convenient little bundles of Super Seeds mixed with double cocoa. They aim to drive value into the indulgent treats and confectionery category, and flavours include Coconut, Raspberry and Vanilla.

 

Since launching over 10 years ago, 9NINE Super Seed bars have rapidly grown to become the most widely distributed mixed seed bar in the UK. The 16-variety strong range is currently stocked at major retailers including Tesco, Waitrose, Sainsbury’s, ASDA, Morrisons, W.H Smith, E.H Booths, McColls and Holland & Barrett, as well as independent retailers nationwide. 9Brand Foods will be rolling out to a number of high street convenience retail chains throughout spring/summer 2017. 9Brand Foods is a subsidiary of Wholebake Ltd. Visit: http://9bar.com

 

 

Connor PR working with 9NINE Super seed bar, Connor PR expert in news generation, Connor PR expert in survey news generation, Connor PR expert in FMCG PR

 

WORLD PREMIERE OF INTERLUDE IN PRAGUE

        CARNABY INTERNATIONAL     

PRESENTS

INTERLUDE IN PRAGUE

A Brian Ashby film, directed by John Stephenson OBE

Starring James Purefoy, Aneurin Barnard, Samantha Barks, Morfydd Clark, Adrian Edmundson & Dervla Kirwan

The making of a masterpiece: A tale of love, lust and murder

 

Directed by John Stephenson OBE with final screenplay by       Brian Ashby, Helen Clare Cromarty and John Stephenson O.B.E.

 

INTERLUDE IN PRAGUE

From the makers of “Sense and Sensibility” and “Gosford Park”

This summer, prepare for a solar-plexus knockout as Carnaby International presents astonishing Mozart drama and British feature, Interlude in Prague, arriving in cinemas nationwide from 25th May 2017 and on DVD and Digital HD from 29th May 2017.

From the makers of Sense and Sensibility and Gosford Park, the powerful and eagerly anticipated feature is an intense and emotional narrative of love, lust and murder. Based on true life events, it follows the story of a few turbulent months in the short life of Wolfgang Amadeus Mozart that influenced the creation of the undisputed operatic masterpiece, Don Giovanni. A love story and a tragedy of epic proportions, the film sees Mozart in a Shakespeare in Love style drama with a Dangerous Liaisons tragic end. The dates and locations are real but the plot is fictitious.

 

Shot and set against the beauty and splendour of the Bohemian capital, exactly where the story takes place and where Mozart himself walked the streets over 226 years ago, Interlude in Prague stars James Purefoy (Solomon Kane, John Carter, Ironclad), Aneurin Barnard (Dunkirk, War & Peace, The White Queen), Les Miserables’ Samantha Barks and Morfydd Clark (Love & Friendship, Les Liaisons Dangereuse, The Falling) alongside Ade Edmondson (Ade in Britain, Guest House Paradiso, Bottom) and Dervla Kirwan (Ondine, Entity).

The storyline follows a brief interlude in the composer’s colourful life during one of his several visits to Prague. Tired of demonstrating his talents to a privileged elite, Mozart, played by Aneurin Barnard, is brought to the Bohemian city by Baron Saloka (James Purefoy), a vain and self-obsessed aristocrat, apparently above the law who lives a privileged life. On his arrival, Mozart is happy to have found the one place on earth where he feels his talent is most appreciated and sets about creating a new opera at the Nostitz Theatre. However Mozart’s unconventional presence in Prague soon unleashes a series of dramatic and tragic events. Zuzanna Lubtak, a young and beautiful soprano played by Morfydd Clark, is to be betrothed to Saloka but falls in love with Mozart and they have a passionate encounter. Saloka, a narcissist and sexual-predator, develops an overwhelming fury that results in brutality and murder. In a tangled web of passion and violence, the drama is captured by the magnificent and enchanting music of Mozart’s Don Giovanni.

 

Directed by John Stephenson OBE (Animal Farm, Five Children and It, The Christmas Candle) with final screenplay by Brian Ashby, Helen Clare Cromarty and John Stephenson OBE, Interlude In Prague is produced by Productive International’s Huw Penallt Jones (Damascus Cover, The Man Who Knew Infinity, The Edge of Love, Cold Mountain, Chaos) along with Hannah Leader (Damascus Cover, Lucky Number Slevin, Before the Devil Knows You’re Dead) and Brian Ashby with cinematography by Michael Brewster (The Christmas Candle, Five Children and It, Animal Farm) and production design by Oscar winning Luciana Arrighi (Only You, The Man Who Knew Infinity, Jakob The Liar). Hybrid’s Charlotte and Mike Truman, on board as composers and music producers, have collaborated with Artistic Director & Principal Conductor of the Prague Conservatory Symphony Orchestra, Maestro Miriam Němcová, whose work includes internationally revered recording of Mozart’s Requiem, to produce a captivating original music score inspired by Mozart’s work.

 

Interlude in Prague was adapted from screenwriter, Brian Ashby’s, original factional script about Mozart’s visit to Prague to conduct the Marriage of Figaro at the Nostitz Theatre. Working together with Helen Clare Cromarty and John Stephenson OBE, Ashby then adapted this into a screenplay for a full feature film. Ashby is currently penning a novel for Interlude in Prague, based on the screenplay.

Director, John Stephenson OBE, said: “When I first read the script for Interlude in Prague, I was immediately captivated. At its core it is a love story and a tragedy of epic proportions and the characters, the passions, the heartbreak and catastrophic outcome could just as easily exist in a contemporary story. We shot this entirely in Prague, a city unaffected by time, across spectacular locations steeped in history and cultural significance. We used a fast moving camera and cutting edge post-production techniques to capture the energy and atmosphere of a modern thriller. The result, I believe, is a glorious heart-in-mouth thriller which we hope will strike a chord with audiences around the world.”

Creator, Brian Ashby added: “Having written three books I decided the next one should be a screenplay about Mozart’s intriguing life and glorious composition.  I began writing it way back in 1999 but because of my naivety about the film industry I made little progress in promoting it until I contacted a fellow Member of Mensa, Helen Claire Cromarty, who introduced me to a Director, John Stephenson.  That was some three and a half years ago and, from that meeting, the film has flourished with a red carpet world premiere set to take place in London’s Leicester Square. I knew it was going to be a steep learning curve.  I did not realise it was going to be vertical!  I hope the public thinks it is worthwhile.”

Interlude in Prague will be released in the UK by London-based Carnaby International, who is also handling worldwide rights for the film. A share of the film’s profits will be donated to two charities including Marie Curie1 and Foundation Derbyshire2.

 

ENDS-­

Join in the conversation on Twitter: @interludeprague or on Facebook: facebook.com/interludeinprague

 

About Carnaby International                                                                                                                                                                         Carnaby International Sales and Distribution PLC is an all rights UK distributor and International Sales agent, whilst also offering co-production and financing. Carnaby International PLC was established in 2001 and is dubbed an ‘Indie Giant’.  The company was originally set up with the specific purpose of financing and producing British feature films with 14 feature films and over 800 hours of TV programming – which has sold extensively worldwide – to its credit.  The company’s Finance and Production Division is based in Essex and headed by Terry and Michael Loveday, whilst Co-production, Sales and Distribution is based in London’s Soho and run by Sean O’Kelly and Andrew Loveday.  The company has raised over $80M in the last 7 years and is continuously looking for commercial projects with strong talent.

Marie Curie – care and support through terminal illness                                                                                                                                 Marie Curie is the UK’s leading charity for people with any terminal illness. The charity helps people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, emotional support, research and guidance. Marie Curie employs more than 2,700 nurses, doctors and other healthcare professionals, and with its nine hospices around the UK, is the largest provider of hospice beds outside the NHS. For more information visit www.mariecurie.org.uk
About Foundation Derbyshire                                                                                                                                                       Foundation Derbyshire is improving the quality of life for people in Derbyshire by investing and distributing funds, on behalf of a wide range of donors, to local voluntary organisations, charities and projects.

 

TAGLINE

The making of a masterpiece: A tale of love, lust and murder

 

SHORT SYNOPSIS

Interlude in Prague is a story of love, lust, and murder based on true events that inspired Mozart’s operatic masterpiece Don Giovani.

 

LONG SYNOPSIS

From the makers of Sense and Sensibility and Gosford Park, the powerful and eagerly anticipated feature is an intense and emotional narrative of love, lust and murder. Based on true life events, it follows the story of a few turbulent months in the short life of Wolfgang Amadeus Mozart that influenced the creation of the undisputed operatic masterpiece, Don Giovanni. A love story and a tragedy of epic proportions, the film sees Mozart in a Shakespeare in Love style drama with a Dangerous Liaisons tragic end. The dates and locations are real but the plot is fictitious.

The storyline follows a brief interlude in the composer’s colourful life during one of his several visits to Prague. Tired of demonstrating his talents to a privileged elite, Mozart, played by Aneurin Barnard, is brought to the Bohemian city by Baron Saloka (James Purefoy), a vain and self-obsessed aristocrat, apparently above the law who lives a privileged life. On his arrival, Mozart is happy to have found the one place on earth where he feels his talent is most appreciated and sets about creating a new opera at the Nostitz Theatre. However Mozart’s unconventional presence in Prague soon unleashes a series of dramatic and tragic events. Zuzanna Lubtak, a young and beautiful soprano played by Morfydd Clark, is to be betrothed to Saloka but falls in love with Mozart and they have a passionate encounter. Saloka, a narcissist and sexual-predator, develops an overwhelming fury that results in brutality and murder. In a tangled web of passion and violence, the drama is captured by the magnificent and enchanting music of Mozart’s Don Giovanni.

CAST AND CREW

Baron Saloka

Wolfgang Amadeus Mozart

Josefa Duchek

Zuzanna Lubtak

Herr Lubtak

Frau Lubtak

Constanza

Barbarina

Ferdinand

Fraulein Ribber

Marek Novak

Hana

Henry Novy

Johann Bohac

Jakub

Laporel Bloch

Hans

Maria

Wanda

Herr Burgen

 

 

Directed By

 

Screenplay By

 

 

Producers

 

 

Co-Producers

 

 

Line Producer

 

Associate Producer

 

Executive Producers

 

 

 

 

 

Director of Photography

 

Production Designer

 

Editors

 

Casting

 

Costume Designer

 

Hair and Make Up

 

Music composers

JAMES PUREFOY

ANEURIN BARNARD

SAMANTHA BARKS

MORFYDD CLARK

ADRIAN EDMONSON

DERVLA KIRWAN

CHARLOTTE PETERS

RUBY BENTALL

TRENT GARRETT

KLARA ISSOVA

NICKOLAS GRACE

ANNA RUST

EDMUND KINGLSEY

KRYSTOF HADEK

RAYMOND THIRY

IAN BONAR

JIRI MADL

ALENA DOLAKOVA

CLAUDIA VASEKOVA

ROSS WILLIAM WILD

 

 

JOHN STEPHENSON OBE

 

BRIAN ASHBY, HELEN CLARE CROMARTY & JOHN STEPHENSON OBE

 

HUW PENALLT JONES & HANNAH LEADER

 

DAVID MINKOWSKI

MATTHEW STILLMAN

 

SIMON MOSELEY

 

TOM HARBERD

 

HELEN CLARE CROMARTY

PHIL HUNT

SEAN O’KELLY

ANDREW LOVEDAY

COMPTON ROSS

 

MICHAEL BREWSTER

 

LUCIANA ARRIGHHI

 

EMMA E. HICKOX, A.C.E

DAVIDE FREEMAN

JOHN & ROS HUBBARD

 

PAM DOWNE

 

KATIE PICKLES

 

MIKE & CHARLOTTE TRUMAN

DIRECTOR’S VISION

It is rare to come across a film script that offers as much dramatic possibility as Interlude in Prague. It is a love story and a tragedy of epic proportions.

Set in Prague during the year 1788, it tells the story of a few turbulent months that influenced the creation of an operatic masterpiece.

Tired of demonstrating his talents to a privileged elite, a frustrated and misunderstood Wolfgang Amadeus Mozart, is brought to Prague by Baron Saloka, a narcissistic, vain and self-obsessed aristocrat.

We will feel Mozart’s relief to have left the drawing rooms and parlours of Vienna behind and his happiness to be in a place where he feels his talent is fully appreciated.

Zuzanna Lubtak, a soprano beautiful, young and innocent, is betrothed to Saloka but falls in love with Mozart and they have a passionate encounter.

We will create a sumptuous world of Baroque theatre, where Saloka, who is a terrifying sexual predator, aroused by beauty, will become insanely jealous and develop an overwhelming hatred for Mozart. This results in callous brutality, rape and murder.

Mozart is a savant, ill-equipped to deal with the passion and violence which surrounds him. His whole being is affected by it and it becomes the creativity behind the astonishing music and drama of Don Giovanni.

In the finale we will see Mozart’s masterpiece mirroring the tragic events and the characters that took over his life in Prague, Saloka in particular being preserved forever as the anti-hero, Don Giovanni.

Shot entirely in Prague, a city unaffected by time, the film will combine all the beauty of eighteenth century bohemia with the glory of Mozart’s music. Yet the story centered around the sexual politics of 18C, the passions, the heartbreak and awful outcome could just as easily exist in a contemporary setting.

Fast moving camera, modern post-production techniques, shot and edited with the energy and atmosphere of a modern thriller it will result in a film which delivers passion, emotion and heart-in-mouth entertainment

John Stephenson OBE, Director, Interlude In Prague

 

 

 

 

Connor PR specialist in film PR, Connor PR red carpet event PR, Connor PR event PR, Connor PR specialist in film PR, Connor PR and theatrical PR

 

 

 

SUPER SEED BRAND 9NINE CREATES AN ADULT PLAYGROUND IN LONDON

PLAY ON

When was the last time you really played?

  • Play matters, whatever your age, so why don’t we do more of it as adults?

  • Super Seed brand 9NINE is creating The Playground – a playground for adults – in London Fields from 29–30 July 2017

  • One-hour slots allow people to play on giant swings, see-saws and other playground favourites

  • The free event will raise awareness of how play evokes happiness and well-being

 

All work and no play makes for a dull, grey, drag of a day. Super Seed brand 9Nine understands that healthy eating is just one part of a happy well-rounded day, so in addition to their 9NINE bars, Seed Fusions and Seed Bombes, they decided to throw a playground for adults into the mix!

 

The Playground will be set up in London Fields on 29 and 30 July.

 

 

The concept of Play is nothing new – it has helped to form the society we live in today and provides anticipation, pleasure, imagination, social interaction, surprise, fun, liberty and laughter, and that’s just for starters. Playing is good for our mental health as well as our physical well-being, but we seem to stop buying into it once we reach adulthood.

 

We need to step back from the screens, get up from the chairs and remember why we loved that fun, silly, creative Play so much as a child. 9NINE Marketing Director, Kerry Collinge, says “Happiness is at the heart of our brand and while we feel we have nailed the nutritional side of things, we wanted to do something that gave physical presence to a topic that we believe needs more column inches. Play is in our DNA – we’re simply bringing the right tools to the table!”

On 29–30 July, 9Nine is taking over London Fields for their adult-only Playground experience. “We’re talking giant slides, jumbo swings and super-sized see-saws” says Collinge. In addition to the Playground itself, there will be DJs, refreshments and 9NINE snacks. She continues, “In a world where our actions are usually dictated by what we have to do, we wanted to provide a place where people could come and let go and feel happy and free without any stress or rules”. We never lose the capacity to Play, we shouldn’t let age be a barrier.

 

Once described as ‘The most interesting and innovative experimental psychologist in the world today’, Professor of Psychology, Richard Wiseman at the University of Hertfordshire says, “This is a great opportunity for adults to find their inner child! Research shows that being playful makes us happier, more open-minded, gets the creative juices flowing, helps us bond together and can even help those suffering from depression. Humans are hardwired to play, and this doesn’t stop in childhood. It’s great to see 9NINE championing lifelong playfulness; every adult could benefit from an afternoon in a giant playground!”

 

 

While the event is free, it will generate donations that will be given to Play England and Hackney Play, and invested into Hackney play initiatives.

 

9NINE

We all experience cloud 9NINE feelings and being healthy has a lot do with it! All 9NINE products have natural benefits derived from the Super Seeds in each bar, and opting for the healthier choice no longer means sacrificing on taste. Choosing the right foods that make you feel good and enable you to stretch your adventure boundaries are part of what 9NINE stands for.

 

9NINE has spent a lot of time looking at the benefits of seeds, what they offer and how they can improve moods; for example, research shows that magnesium improves mindfulness which could in turn lead to an elevated mood. Key ingredients in 9NINE products include:

 

Magnesium – restores mindfulness with good energy

Fibre – boosts your body with good digestion

Copper – activates your immune system

Phosphorous – looks after your mental energy

Vitamin E – gets your skin glowing

Thiamin – gets the best energy out of your food

Potassium – gives your heart the love it deserves

Manganese – maintains strength through healthy bones

Calcium – keeps the balance with happy hormones

Zinc – gives a natural immune boost

Protein – an essential building block for a balanced life

Iron – keeps oxygen moving around the body

 

“Being outdoors, active, socialising, having fun and playing… what’s not to love about the idea of an adult playground. Working with 9NINE, I know how they always put well-being at the forefront of their product development and I just love the idea of doing something out in the community that mirrors the way they think. It’s going to be a great event – see you there!”

9NINE Brand Ambassador, Professor Greg Whyte OBE

 

 

The 9NINE Playground *Age restriction for main playground entry (18+)

London Fields (West Side, London E8 3EU – opposite the entrance to the lido)

Friday: Press and VIP Day 4pm – 7pm Please email siobhan@connorpr.com if you wish to attend this

Saturday: 11am – 10pm

Sunday: 11am – 9pm

For more information visit: www. http://9ninebrand.com

 

You’re Never Too Old for a Playground

 

 

– ENDS –

 

 

Join in the conversation:

@9NINEBrand

 

#PlayOn #9NINE #9NINEFeeling

 

https://www.facebook.com/9NINEBrand/

 

 

Notes to editors:

 

For more information, media interviews and high res images please

contact: Siobhan Connor at Connor PR on 07966 177025 or email:

siobhan@connorpr.com

 

 

About 9NINE

9NINE products are handmade in a craft bakery in the beautiful Vale of Llangollen in North Wales. Their unique blend of Super Seeds are a favourite for people leading healthy lifestyles and they have just unveiled some brand-new packaging, and several exciting new products including:

 

Super Seed Fusions which have been created for sprinkling and sharing and come in three fabulous street food flavours – Spanish Patatas Bravas, Argentinian Chimichurri and Indian Mango Kuchela.

 

Seed Bombes which come in packs of three pop-in-your-mouth-on-the-go convenient little bundles of Super Seeds mixed with double cocoa. They aim to drive value into the indulgent treats and confectionery category, and flavours include Coconut, Raspberry and Vanilla.

 

Since launching over 10 years ago, 9NINE Super Seed bars have rapidly grown to become the most widely distributed mixed seed bar in the UK. The 16-variety strong range is currently stocked at major retailers including Tesco, Waitrose, Sainsbury’s, ASDA, Morrisons, W.H Smith, E.H Booths, McColls and Holland & Barrett, as well as independent retailers nationwide. 9Brand Foods will be rolling out to a number of high street convenience retail chains throughout spring/summer 2017. 9Brand Foods is a subsidiary of Wholebake Ltd. Visit: http://9bar.com

 

 

Play England

Play England’s vision is for England to be a country where everybody can fully enjoy their right to play throughout their childhood and teenage years, as set out in the UN Convention on the Rights of the Child Article 31 and the Charter for Children’s Play.

To achieve this vision, we aim to ensure that:

 

All children and young people have the freedom — time, space, permission and opportunity — to play throughout their childhood and teenage years. All residential neighbourhoods are child-friendly places where children and young people can regularly play outside; and everyone is aware of the importance of play — outdoors and indoors — as part of children and young people’s daily lives.

 

Hackney Play Association

Hackney Play Association is a local charity that aims to improve children and young people’s health, well-being and quality of life, through play.

Our vision is for Hackney to be a child-friendly borough, in which all children and young people have access to a range of high quality, inclusive play opportunities in their locality.

We believe that play is vital for children and young people’s health and wellbeing, particularly for children facing barriers due to poverty, disability, gender and race.

 

Connor PR working with Super Seed Brand 9NINE, Connor PR and adult playground in London, play

 

 

Super Seed brand 9NINE commissions three portraits made from the ingredients in their healthy snacks

The UK’s Top Seeds go Head to Head

Super Seed brand 9NINE commissions three portraits made from the ingredients in their healthy snacks

  • As the UK votes for its new government on 8 June, 9NINE gives us their take on Theresa May, Jeremy Corbyn and Tim Farron
  • Edible portraits made up of over 1 MILLION Super Seeds
  • Three seeds with big ideas – who’ll get your vote?

 

 

 

Ahead of this week’s general election on 8 June, renowned food artist, Prudence Staite, has been commissioned by Super Seed brand 9NINE to create three portraits – of the Conservative, Labour and Lib Dem leaders – made purely out of the ingredients found in their healthy snacks. The portraits took 100 hours to complete and are made up of over 1,000,000 Super Seeds ranging from sunflower for Jeremy Corbyn’s beard, hemp for Theresa May’s hair, and linseed and Seed Bombes for Tim Farron’s smile, as well as chia, pumpkin and sesame, and a few cashews, pecans and peanuts thrown in to shake things up a bit. The portraits are sure to bring a new perspective to the familiar faces. ”

 

Prudence Staite says “It has been super fun to create the most spoken-about people at this time from Super Seeds. The range of colours and textures have been an interesting and versatile palette to work with, and I think I have been able to capture their personalities in an edible political gallery. It’s been really fun to make an edible political statement with ‘seeding’ the leading players in the run for leadership”.

The portraits are made up of 2.2kg sunflower seeds, 2.3kg chia seeds, 3.5kg hemp seeds, 2.6kg linseeds, 3kg sesame seeds, 2.6kg pumpkin seeds, 3 kg pecans, 2.5kg peanuts, 5kg cashews nuts.

 

Over 150 Seed Bombes –  little bundles of Super Seeds mixed with double cocoa, launching exclusively in WHSmith in July – were used to create Theresa’s jacket, also Tim’s mouth detail was created with a dozen of them, and Jeremy’s background used 83.

 

Theresa’s hair has been styled with hemp seeds, with pumpkin and sunflower highlights and chia seed lowlights, her necklace was made with sunflower seeds and carob, and her lips were created with linseed.

Jeremy’s iconic furry beard has been created with sunflower seeds that perfectly match the colour; his jacket is styled from peanuts and cashews, and his shirt collar is made from hemp.

Tim’s infectious smile has been captured with linseed, carob and Seed Bombes, and his hair features pecans and linseed.

 

It’s not just 9NINE that have realised what a punch these players pack, Super Seeds are very much on trend as their slow-release energy helps with concentration and staying focused, unlike the peak and crash of their high-sugar counterparts.

 

Super Seeds are very much topping the pops and here are a few reasons why our leaders should embrace their unique qualities:

 

The All-Rounder

Chia means ‘strength’ and as far as fuel goes, it doesn’t get much better than this. Chia seeds are full of nutrients and come with very few calories. Chia is a real all-rounder; it is appealing to the masses and for good reason, it’s hard to beat!

 

Labour of Love

Flaxseed is full of good things and is often referred to as wonder food. You have to grind flaxseed before using it so it’s a real labour of love, but if you’re committed, it will pay off as you can add it to anything from morning porridge to homemade bread.

 

Seriously Versatile

Pumpkin seeds offer vitamins, minerals, antioxidants and essential acids with every handful – they are seriously versatile, there is no holding them back! They can be eaten raw or cooked, added to sweet or savoury, or simply roasted for a super on-the-go snack.

 

Top of Their Game

Sunflower seeds are crunchy and nutty and considered by many as top of their game – they are even said to bring a glow to tired skin! Filled with goodness that’s drawn straight from the sun, they become the star of the show in recipes such as sunflower seed pesto and homemade bread.

 

Marketing Director at 9NINE, Kerry Collinge, added:

 

“Working with Prudence we’ve been able to really have some fun with the ingredients we use in our products. Eating healthily is about so much more than simply what we digest, it provokes healthy attitudes and a happy mindset and we wanted to reflect that by having some fun with the product.”

 

Eating healthily is at the root of many political campaigns – from children’s school lunches and health concerns throughout the NHS, to pensioners and mental health. The seeds have been planted… which ones will reach the necessary heights!

 

– ENDS –

Join in the conversation on Twitter: The portraits are expected to encourage further nationwide debate ahead of the election, with hashtags:

@9NINEBrand

 

On Facebook:

https://www.facebook.com/9NINEBrand/

 

Notes to editors:

 

For more information, media interviews and high res images please

contact: Siobhan Connor at Connor PR on 07966 177025 or email:

siobhan@connorpr.com

 

 

About 9NINE

9NINE products are handmade in a craft bakery in the beautiful Vale of Llangollen in North Wales. Their unique blend of Super Seeds are a favourite for people leading healthy lifestyles and they have just unveiled some brand-new packaging, and several exciting new products including:

 

Super Seed Fusions which have been created for sprinkling and sharing and come in three fabulous street food flavours – Spanish Patatas Bravas, Argentinian Chimichurri and Indian Mango Kuchela.

 

Seed Bombes which come in packs of three pop-in-your-mouth-on-the-go convenient little bundles of Super Seeds mixed with double cocoa. They aim to drive value into the indulgent treats and confectionery category, and flavours include Coconut, Raspberry and Vanilla.

 

About 9Brand Foods

Since launching over 10 years ago, 9NINE Super Seed bars have rapidly grown to become the most widely distributed mixed seed bar in the UK. The 16-variety strong range is currently stocked at major retailers including Tesco, Waitrose, Sainsbury’s, ASDA, Morrisons, W.H Smith, E.H Booths, McColls and Holland & Barrett, as well as independent retailers nationwide. 9Brand Foods will be rolling out to a number of high street convenience retail chains throughout spring/summer 2017. 9Brand Foods is a subsidiary of Wholebake Ltd. Visit: http://9bar.com

 

Connor PR working with 9NINE Super Seed brand, Connor PR and food art, food artist Prudence Staite, Food art hits the papers, Election 2017

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