BAKE YOURSELF PROUD FOR SPORT RELIEF 2016
BAKE YOURSELF PROUD FOR SPORT RELIEF 2016
WITH A LIMITED EDITION ORLA KIELY APRON
Exclusively available to buy from HomeSense, TK Maxx stores,
tkmaxx.com and sportrelief.com
For those wanting to ‘sport’ a new look in the kitchen, designer Orla Kiely has created a limited edition apron for Sport Relief 2016. The apron will be presented each night to the winner of ‘The Great Sport Relief Bake Off’ and is available to buy exclusively from Sport Relief official partners: brands-for-less homeware retailer, HomeSense, TK Maxx stores, tkmaxx.com and sportrelief.com. The apron will retail at £12.99 and at least £5.25 going to Sport Relief.
There’s no doubt that baking has captured the imagination of the nation. And the apron is the perfect way to ‘rise to the occasion’ supporting a great cause whilst baking yourself proud in the kitchen.
Orla is passionate about bringing the spirit of Sport Relief into thousands of kitchens across the UK and the range features an iconic print with a Sport Relief twist. With two tea towels also available, they are the pear-fect excuse to get involved.
Hailed as the ‘queen of print’, Orla Kiely is world-renowned for her instinctive graphic discipline to simplify and stylise everyday motifs and forms. With clean, orderly repeat constructions and a boldness of scale, her work achieves strength with a very modern quality, while her love for all things mid-century creates charming, uplifting and instantly recognisable prints.
Sport Relief 2016, studio, Claudia Winkleman
Orla Kiely says: “I was delighted to be asked to design the range to support Sport Relief 2016 and hope the products will carry the Sport Relief message into tens of thousands of kitchens and help change countless lives. With the theme of kitchens and baking in mind, the range picks up on fruit with the Orla Kiely iconic pear print, encouraging everyone to be a sport and bake themselves proud.”
A spokesperson for HomeSense and TK Maxx added: “We’re thrilled to be working with Orla Kiely, who has created a gorgeous range in her immediately recognisable designs including an apron, and two tea towels. We’re looking forward to working with Sport Relief again and supporting the good work that Sport Relief does to help transform people’s lives in the UK where we have customers and stores and across the world’s poorest countries.”
Since 2002, Sport Relief has raised over £195million. Sport Relief 2016 will take place from 18th-20th March, bringing the entire nation together to get active, raise cash and change lives. The money raised from the apron will help people living incredibly tough lives. Half of the money raised by the public for Sport Relief is used to make a difference right here at home in the UK. The other half is used to transform lives across the world’s poorest communities.
Don’t miss out on your very own limited edition Orla Kiely apron from HomeSense,
TK Maxx stores, tkmaxx.com, sportrelief.com and help raise money for Sport Relief 2016
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Media Information
The below high res images are available on request.
For further press information and interview requests please contact:
Siobhan Connor at Connor PR / 07966 177025 / Siobhan@connorpr.com
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Details and Prices:
All profits from the sale of the apron and the tea towels will be donated to Sport Relief to help transform the lives of some of the poorest and most disadvantaged people in the UK and around the world.
Apron £12.99 with at least £5.25 going to Sport Relief
Apron featured on ‘The Great Sport Relief Bake Off’
Paul Hollywood says: “Every time you buy one of these aprons you will be helping to transform people’s lives in the UK and across the world’s poorest countries’. So come on, get down to HomeSense or TK Maxx to get yours. “
Tea towels at £4.99 each with £2.50 going to Sport Relief
About Sport Relief Sport Relief is back from Friday 18th to Sunday 20th March 2016 and there are more ways than ever for you to take part, change lives and feel proud. Whether you get sponsored to enter an event at the Sainsbury’s Sport Relief Games or fundraise with friends and family at home, work or school, you’ll help people living incredibly tough lives. In fact, half of all the money raised by the public is spent right here at home in the UK, with the other half used to make a difference in the world’s poorest communities. Find out more at sportrelief.com.
Since 2002, Sport Relief has raised over £195million. The money raised by the public is spent by Comic Relief to help people living incredibly tough lives, both at home in the UK and across the world. Visit sportrelief.com to keep up with the latest news.
Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
About HomeSense
HomeSense launched in the UK in April 2008 and has 39 stores in the UK. HomeSense operates a unique ‘off-price’ concept, which offers quality and branded homeware for less than the recommended retail price. These savings are passed on to customers through a combination of opportunistic buying, established relationships with manufacturers and simple, no-frills operation. HomeSense is part of TJX Europe, a subsidiary of TJX Companies, Inc. Find your nearest store and loads more information at www.homesense.com
About TK Maxx
TK Maxx and HomeSense are the official Sport Relief sponsors for the fifth campaign running and have raised £17.7 million since 2005 through sales, customer donations and staff fundraising. TK Maxx is a designer brands-for-less retailer implementing a unique ‘off-price’ concept which originated in the US. It sells designer and high street brands of womenswear, menswear, homeware, gifts and accessories at up to 60% less than the recommended retail price (RRP). TK Maxx launched in the UK in 1994 and now has over 250 stores nationwide. Opportunistic buying and a no-frills operation means TK Maxx can pass huge savings on to the customer. A typical store has over 50,000 items in stock and receives 10,000 new pieces, styles and colours a week, which means stock is consistently fresh. TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX Companies Inc. For more information see www.tkmaxx.com
Orla Kiely
The creative world of Orla Kiely was founded in 1995 to express visually, her love of pattern, colour, texture and rhythm, which as components all play and work together. Once hailed as the ‘queen of print,’ she is world renowned for her instinctive graphic discipline to simplify and stylise everyday motifs and forms. With clean, orderly repeat constructions and a boldness of scale, her work achieves strength with a very modern quality, while her love for all things mid century creates charming, uplifting and instantly recognisable prints.
From a small collection of accessories, commissioned exclusively by Harrods following her graduation from the Royal Academy of Art, the range has grown to include a complete ready-to-wear collection as well as homeware and stationery. Through key collaborations, Orla Kiely has launched a perfume, designed sold out shoe collections for Clarks – an ongoing partnership as well as publishing two books – ‘Pattern’ & ‘Home’ which celebrating both her prints and her love for interior design.
Globally, the brand is gaining momentum with key stockists in both fashion and home. Orla Kiely has a number of shops through the UK and has grown significantly with global reach in New York following the launch of her collaborations with Uniqlo and Target.
The Orla Kiely customer is creative, intelligent and stylish. She is not afraid to stand out and does it fashionably. The combination of luxurious fabric and attention to detail leads to a loyal following including Kate Middleton, Kirsten Dunst , Keira Knightley, Alexa Chung and Emma Watson.
She continues to work with fashion contemporaries, Leith Clark, Liz Goldwin and Venetia Scott.
Orla Kiely regularly presents at London Fashion Week and continues to surprise and impress, her presentations reaching cult status amongst fans and press alike.